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How to Use Revenue Intelligence

Revenue Intelligence analyzes voice or chat-based sales conversations at scale to identify what drives conversions, causes drop-offs, and common objections. Optimized for sales that need to close on first engagement.

Accessing Revenue Intelligence #

  1. Login to your Insight7 account
  2. Navigate to Revenue Intelligence dashboard
  3. View your sales conversation analytics

Dashboard Overview #

At the top, you’ll see:

  • Total sessions – Number of conversations analyzed (voice or chat-based)
  • Conversion rate – Percentage of conversations that closed
  • Critical insights – Where drop-offs are happening and conversion drivers

What’s Driving Drop-Off #

Insights include:

  • Why drop-offs are happening – Root causes identified
  • Evidence from data – Specific examples from conversations
  • Recommended actions – What to do about it

Sales Funnel Visualization #

Visual representation showing:

  • How many prospects entered the funnel
  • Discovery phase – Activity and progression
  • Proposal stage – Movement through pipeline
  • Close stage – Final conversions

Track how prospects move through each stage.

Funnel Tab Details #

Click into the Funnel tab to see:

Discovery Phase:

  • Factors driving conversions
  • Factors causing drop-offs
  • Common objections
  • What’s working and what isn’t

For each stage, you’ll see:

  • Conversion drivers
  • Drop-off reasons
  • Objection patterns
  • Performance indicators

Performance Insights #

Agent/Salesperson Performance #

View how your team is performing:

  • Top performers – Who’s closing most deals
  • What drives their performance – Specific behaviors and tactics

Improvement opportunities – What others can learn

Using Performance Data for Coaching #

Built-in coaching integration:

  • Use conversation data to drive coaching
  • Identify specific skill gaps
  • Share successful behaviors
  • Improve team performance within the same platform
  • Optimize sales conversations

Key Insights Section #

Throughout the dashboard, you’ll find:

  • What we’re learning from the data – Patterns and trends
  • Actions to take – Specific recommendations
  • Evidence-based insights – Real examples from conversations
  • Visibility into your pipeline – What’s actually happening

Common Use Cases For Revenue Intelligence #

High-ticket sales:

  • One-call close scenarios
  • First engagement conversions
  • Voice or chat-based sales

Conversion optimization:

  • Identify what drives closes
  • Understand objection patterns
  • Improve discovery effectiveness

Team performance:

  • Compare top vs. struggling performers
  • Replicate successful behaviors
  • Target coaching where needed

Pipeline analysis:

  • Track funnel progression
  • Identify bottlenecks
  • Optimize each stage

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