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photo credit: The Mobile SpoonMarketSaaSStartup
March 7, 2023

Product-Led Growth: From Product to Profit

In 2009, a small team of entrepreneurs set out to disrupt the traditional software industry by building a product that users would love. They focused on creating a simple, easy-to-use…
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AI toolsAIProduct Discovery tools
February 14, 2023

3 Useful AI Tools for Optimizing Product Management

As technology continues to advance at a rapid pace, the role of product management is becoming increasingly complex. Keeping up with market trends, understanding customer needs, and delivering high-quality products…
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Uncategorized
February 7, 2023

Why A Product Journey Map Is Important To The User’s Experience

As is common knowledge, your customer should always come first. It takes effort to retain your customers both before and after they buy your product or service. This is where…
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5 Essential Books for Every Product ManagerProduct Discovery
February 3, 2023

5 Essential Books for Every Product Manager

Product discovery is a crucial part of the product development process. It involves understanding the customer, identifying their needs, and developing a solution that addresses those needs. As a product…
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product ideationProductProduct developmentProduct Discovery
February 1, 2023

Collaborating with Cross-functional Teams During Product Ideation

Collaborating with cross-functional teams during product ideation can significantly improve the chances of success for a new product. Product ideation is not a one-man show, and it requires the input…
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product surveyUncategorized
January 31, 2023

10 Best Product Survey Questions To Ask For Customer Feedback

Building a great product doesn't end there, putting into consideration what your customers think about your product should be top of mind. As customers are the best judges of your…
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The Importance of Experimental Design in SaaS Product DevelopmentProduct developmentSaaS
January 31, 2023

The Importance of Experimental Design in SaaS Product Development

Software as a Service (SaaS) is one of the fastest-growing industries in the world today. With the rise of cloud computing and the Internet, companies are now able to offer…
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Product visionProduct visionStartupUncategorized
January 11, 2023

From Idea to Reality: The Role of a Product Vision in Product Development

Vision starts with knowing your customers and what they need. You have to deeply understand their challenges and how your product will solve them. A product vision will serve as…
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AI in product discoveryAIProduct DiscoveryProduct Discovery toolsUncategorized
January 10, 2023

AI in Product Discovery: Expect these top 3 predictions to materialize by 2023

Artificial Intelligence (AI) and machine learning in product discovery are a major transition  many product development professionals believe will become widely adopted for discovery and delivery in the upcoming year.…
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How customer empathy helps product teams build great productsCustomerProduct developmentProduct Discovery
December 20, 2022

How Customer Empathy Helps Product Teams Build Great Products

What is empathy in product development? Empathy is the ability to understand and share the feelings of others. In the context of product development, empathy is essential for building products…
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product surveyProduct Discovery
December 20, 2022

Adopting A Continuous Discovery Process For Building Great Products

Continuous discovery process involves constantly learning about user needs and opportunities through various research activities such as user interviews and usability testing. The goal of continuous discovery is for product…
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product managerProductProduct DiscoveryUncategorized
December 16, 2022

Product Owner vs. Product Manager: What really is the difference?

A product manager and a product owner are two very important roles in the development of a product. They are two roles that are often associated with the development and…
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product surveycustomer interviewsUncategorized
December 14, 2022

Harnessing Customer Interviews to Build the Right Product

Harnessing Customer Interviews to Build the Right Product Product discovery undoubtedly is the customer-centric approach to determining whether or not a product or feature should be developed. However, how can…
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If you want to summarize and analyze your research data and store it in central repository to make it accessible to the team then you must use Insight7Product Discovery
November 26, 2022

7 Product Discovery Books That Teach You Everything You Should Know

In product development, so many of our ideas will not work. With product discovery, product teams can limit waste and rebuilds by up to 50%. It is much cheaper to…
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How customer empathy helps product teams build great productsUncategorized
November 22, 2022

Product Discovery Basics For Building Better Products

What is product discovery? Product discovery is the process by which product teams learn about a problem and opportunity space in which they are trying to create a solution for. …
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Essential Customer Discovery Process for B2B StartupsProduct Discovery
November 8, 2022

The Power of User Interviews in Building Successful Products

User interviews are the gold mine of product development. As someone who has worked on B2C and B2B products across multiple domains and at both startups and big tech companies,…
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Essential Customer Discovery Process for B2B StartupsCustomer
October 13, 2022

Essential Customer Discovery Process for B2B Startups

Essential Customer Discovery Process for B2B Startups When starting a business, it is essential to build a foundation of customer trust and rapport. This process, known as customer discovery, helps…
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If you want to summarize and analyze your research data and store it in central repository to make it accessible to the team then you must use Insight7Startup
October 12, 2022

Content Marketing Guidelines for Startups

Content Marketing Guidelines for Startups Startups are always on the lookout for new and innovative ways to market their products or services. One great way to do this is through…
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How customer empathy helps product teams build great productsStartup
October 7, 2022

What Does a Product Manager Do For a Startup?

What Does a Product Manager Do For a Startup? A product manager is responsible for all aspects of the company’s product. They are responsible for coming up with new ideas,…
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How to structure product teamsStartup
October 5, 2022

How to Structure Product Teams

How to structure product teams There are many ways to structure a product team, and each will have its own benefits. Here are a few tips to get you started:…
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