Insight7 Blog

SOC 2 Trust Service CriteriaSOC 2
September 15, 2023

What is SOC 2? A Guide to Getting SOC 2 Compliance Certification

Information & data security has taken on an even greater level of concern and significance. Each day brings news of fresh data breaches, inflicting substantial financial losses on companies, amounting…
Hook ModelHook ModelProduct developmentProduct Discovery
August 30, 2023

4 product lessons from Hooked by Nir Eyal

If you’ve read Nir Eyal’s book Hooked: How to build habit-forming products, the Hook Model shouldn’t be strange. The Hook Model is a methodology that product teams can use for…
Customer segmentation
August 16, 2023

Leveraging Customer Insights to Understand B2B Market Challenges

The power of customer insights cannot be overemphasised. Qualitative insights reveal the motivations behind customer behaviors, opinions, desires, and expectations. Unlike its data-driven counterpart, quantitative insights, qualitative insights use loose…
Customer Profiling With AI: A Guide For Marketing TeamsCustomer profiling
August 10, 2023

Customer Profiling With AI: A Guide For Marketing Teams

Customer profiling is a process that involves primarily gathering information on current customers as well as ideal customers. From this information, you can create customer profiles that give you greater…
How to analyze interview transcripts with AIAIcustomer interviews
August 2, 2023

How to Analyze Interview Transcripts with AI Tools

In product development, conducting UX research is essential to creating successful and user-centric products. Qualitative research plays a pivotal role in gaining valuable insights and understanding user needs, behaviors, and…
customer sentiment scaleAICustomer
July 21, 2023

Customer Sentiment: How To Measure With AI

Customer sentiment is a fundamental metric in business success for a variety of reasons. The success of any business lies in its ability to ensure that customers get what they…
Focus groupUser Research
May 17, 2023

The Power of Focus Groups in User Research and User Experience Design

Focus groups are a popular method of user research, and they can be a powerful tool in user experience design. In this blog post, we will explore the power of…
User Research
May 17, 2023

Avoiding Bias in User Research: A Crucial Path to Reliable Insights

User research plays a vital role in informing product development, enhancing user experience, and driving innovation. However, the quality and reliability of research findings heavily depend on the ability to…
customer interviewsProduct DiscoveryResearchUser Research
May 12, 2023

How to Conduct User Research for Maximum Value

User research is the process of understanding users’ needs, behaviors, and attitudes through different techniques. Conducting user research is crucial for product teams to build better products and services that…
product prioritisation - how to improve it using FDM modelDesignProductProduct developmentProduct DiscoveryProduct Discovery Tools
April 19, 2023

Product Prioritisation: How to improve it using the Fogg model

As a product manager, you are constantly faced with product prioritisation—the challenge of deciding what to build next. How do you prioritise the features and improvements that will deliver the…
Customercustomer interviewsProductProduct developmentProduct DiscoveryProduct Vision
April 12, 2023

Generating Better Ideas for Your Products — Lessons from Teresa Torres

If you are a product manager, designer, or researcher, unless you are Teresa Torres, you might be familiar with the difficulty of coming up with good ideas. And when we…
DesignProductProduct developmentProduct Discovery
April 6, 2023

Experimental Testing: A Short Guide to The Right Approach

It is well established that the Product Discovery process is a crucial stage in developing any product worth using. In our last blog post, we discussed hypothesis testing. Today, we…
Product developmentProduct DiscoveryReearchResearch
April 5, 2023

Hypothesis Testing: How to do it the right way

“I believe that if we change the design of the landing page, it will lead to an improvement in signups”. In the regular, “normal” vocabulary of the natural world, the…
photo credit: The Mobile SpoonMarketSaaSStartup
March 7, 2023

Product-Led Growth: From Product to Profit

In 2009, a small team of entrepreneurs set out to disrupt the traditional software industry by building a product that users would love. They focused on creating a simple, easy-to-use…
AI toolsAIProduct Discovery Tools
February 14, 2023

3 Useful AI Tools for Optimizing Product Management

As technology continues to advance at a rapid pace, the role of product management is becoming increasingly complex. Keeping up with market trends, understanding customer needs, and delivering high-quality products…
ProductUser Research
February 7, 2023

Why A Product Journey Map Is Important To The User’s Experience

As is common knowledge, your customer should always come first. It takes effort to retain your customers both before and after they buy your product or service. This is where…
5 Essential Books for Every Product ManagerProduct Discovery
February 3, 2023

5 Essential Books for Every Product Manager

Product discovery is a crucial part of the product development process. It involves understanding the customer, identifying their needs, and developing a solution that addresses those needs. As a product…
focus groupProductProduct developmentProduct Discovery
February 1, 2023

Collaborating with Cross-functional Teams During Product Ideation

Collaborating with cross-functional teams during product ideation can significantly improve the chances of success for a new product. Product ideation is not a one-man show, and it requires the input…
product surveyUncategorized
January 31, 2023

10 Best Product Survey Questions To Ask For Customer Feedback

Building a great product doesn't end there, putting into consideration what your customers think about your product should be top of mind. As customers are the best judges of your…
Analyzing surveysProduct developmentSaaS
January 31, 2023

The Importance of Experimental Design in SaaS Product Development

Software as a Service (SaaS) is one of the fastest-growing industries in the world today. With the rise of cloud computing and the Internet, companies are now able to offer…