In 2009, a small team of entrepreneurs set out to disrupt the traditional software industry by building a product that users would love. They focused on creating a simple, easy-to-use…
3 Useful AI Tools for Optimizing Product Management
As technology continues to advance at a rapid pace, the role of product management is becoming increasingly complex. Keeping up with market trends, understanding customer needs, and delivering high-quality products…
Why A Product Journey Map Is Important To The User’s Experience
As is common knowledge, your customer should always come first. It takes effort to retain your customers both before and after they buy your product or service. This is where…
Product discovery is a crucial part of the product development process. It involves understanding the customer, identifying their needs, and developing a solution that addresses those needs. As a product…
Collaborating with Cross-functional Teams During Product Ideation
Collaborating with cross-functional teams during product ideation can significantly improve the chances of success for a new product. Product ideation is not a one-man show, and it requires the input…
10 Best Product Survey Questions To Ask For Customer Feedback
Building a great product doesn't end there, putting into consideration what your customers think about your product should be top of mind. As customers are the best judges of your…
The Importance of Experimental Design in SaaS Product Development
Software as a Service (SaaS) is one of the fastest-growing industries in the world today. With the rise of cloud computing and the Internet, companies are now able to offer…
From Idea to Reality: The Role of a Product Vision in Product Development
Vision starts with knowing your customers and what they need. You have to deeply understand their challenges and how your product will solve them. A product vision will serve as…
AI in Product Discovery: Expect these top 3 predictions to materialize by 2023
Artificial Intelligence (AI) and machine learning in product discovery are a major transition many product development professionals believe will become widely adopted for discovery and delivery in the upcoming year.…
How Customer Empathy Helps Product Teams Build Great Products
What is empathy in product development? Empathy is the ability to understand and share the feelings of others. In the context of product development, empathy is essential for building products…
Adopting A Continuous Discovery Process For Building Great Products
Continuous discovery process involves constantly learning about user needs and opportunities through various research activities such as user interviews and usability testing. The goal of continuous discovery is for product…
Product Owner vs. Product Manager: What really is the difference?
A product manager and a product owner are two very important roles in the development of a product. They are two roles that are often associated with the development and…
Harnessing Customer Interviews to Build the Right Product
Harnessing Customer Interviews to Build the Right Product Product discovery undoubtedly is the customer-centric approach to determining whether or not a product or feature should be developed. However, how can…
7 Product Discovery Books That Teach You Everything You Should Know
In product development, so many of our ideas will not work. With product discovery, product teams can limit waste and rebuilds by up to 50%. It is much cheaper to…
Product Discovery Basics For Building Better Products
What is product discovery? Product discovery is the process by which product teams learn about a problem and opportunity space in which they are trying to create a solution for. …
The Power of User Interviews in Building Successful Products
User interviews are the gold mine of product development. As someone who has worked on B2C and B2B products across multiple domains and at both startups and big tech companies,…
Essential Customer Discovery Process for B2B Startups
Essential Customer Discovery Process for B2B Startups When starting a business, it is essential to build a foundation of customer trust and rapport. This process, known as customer discovery, helps…
Content Marketing Guidelines for Startups Startups are always on the lookout for new and innovative ways to market their products or services. One great way to do this is through…
What Does a Product Manager Do For a Startup? A product manager is responsible for all aspects of the company’s product. They are responsible for coming up with new ideas,…
How to structure product teams There are many ways to structure a product team, and each will have its own benefits. Here are a few tips to get you started:…