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May 17, 2023

The Power of Focus Groups in User Research and User Experience Design

User experience is a critical component of any product or service. Creating a positive user experience can be the difference between a successful launch and a failed one. User research…
May 17, 2023

Avoiding Bias in User Research: A Crucial Path to Reliable Insights

User research plays a vital role in informing product development, enhancing user experience, and driving innovation. However, the quality and reliability of research findings heavily depend on the ability to…
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May 12, 2023

How to Conduct User Research for Maximum Value

User research is the process of understanding users’ needs, behaviors, and attitudes through different techniques. Conducting user research is crucial for product teams to build better products and services that…
product prioritisation - how to improve it using FDM modelDesignProductProduct developmentProduct DiscoveryProduct Discovery tools
April 19, 2023

Product Prioritisation: How to improve it using the Fogg model

As a product manager, you are constantly faced with product prioritisation—the challenge of deciding what to build next. How do you prioritise the features and improvements that will deliver the…
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April 12, 2023

Generating Better Ideas for Your Products — Lessons from Teresa Torres

If you are a product manager, designer, or researcher, unless you are Teresa Torres, you might be familiar with the difficulty of coming up with good ideas. And when we…
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April 6, 2023

Experimental Testing: A Short Guide to The Right Approach

It is well established that the Product Discovery process is a crucial stage in developing any product worth using. In our last blog post, we discussed hypothesis testing. Today, we…
Product developmentProduct DiscoveryReearchResearch
April 5, 2023

Hypothesis Testing: How to do it the RIGHT way

“I believe that if we change the design of the landing page, it will lead to an improvement in signups”. In the regular, “normal” vocabulary of the natural world, the…
photo credit: The Mobile SpoonMarketSaaSStartup
March 7, 2023

Product-Led Growth: From Product to Profit

In 2009, a small team of entrepreneurs set out to disrupt the traditional software industry by building a product that users would love. They focused on creating a simple, easy-to-use…
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February 14, 2023

3 Useful AI Tools for Optimizing Product Management

As technology continues to advance at a rapid pace, the role of product management is becoming increasingly complex. Keeping up with market trends, understanding customer needs, and delivering high-quality products…
February 7, 2023

Why A Product Journey Map Is Important To The User’s Experience

As is common knowledge, your customer should always come first. It takes effort to retain your customers both before and after they buy your product or service. This is where…
5 Essential Books for Every Product ManagerProduct Discovery
February 3, 2023

5 Essential Books for Every Product Manager

Product discovery is a crucial part of the product development process. It involves understanding the customer, identifying their needs, and developing a solution that addresses those needs. As a product…
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February 1, 2023

Collaborating with Cross-functional Teams During Product Ideation

Collaborating with cross-functional teams during product ideation can significantly improve the chances of success for a new product. Product ideation is not a one-man show, and it requires the input…
product surveyUncategorized
January 31, 2023

10 Best Product Survey Questions To Ask For Customer Feedback

Building a great product doesn't end there, putting into consideration what your customers think about your product should be top of mind. As customers are the best judges of your…
Analyzing surveysProduct developmentSaaS
January 31, 2023

The Importance of Experimental Design in SaaS Product Development

Software as a Service (SaaS) is one of the fastest-growing industries in the world today. With the rise of cloud computing and the Internet, companies are now able to offer…
Product visionProduct visionStartupUncategorized
January 11, 2023

From Idea to Reality: The Role of a Product Vision in Product Development

Vision starts with knowing your customers and what they need. You have to deeply understand their challenges and how your product will solve them. A product vision will serve as…
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January 10, 2023

AI in Product Discovery: Expect these top 3 predictions to materialize by 2023

Artificial Intelligence (AI) and machine learning in product discovery are a major transition  many product development professionals believe will become widely adopted for discovery and delivery in the upcoming year.…
How customer empathy helps product teams build great productsCustomerProduct developmentProduct Discovery
December 20, 2022

How Customer Empathy Helps Product Teams Build Great Products

What is empathy in product development? Empathy is the ability to understand and share the feelings of others. In the context of product development, empathy is essential for building products…
product surveyProduct Discovery
December 20, 2022

Adopting A Continuous Discovery Process For Building Great Products

Continuous discovery process involves constantly learning about user needs and opportunities through various research activities such as user interviews and usability testing. The goal of continuous discovery is for product…
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December 16, 2022

Product Owner vs. Product Manager: What really is the difference?

A product manager and a product owner are two very important roles in the development of a product. They are two roles that are often associated with the development and…
product surveycustomer interviewsUncategorized
December 14, 2022

Harnessing Customer Interviews to Build the Right Product

Harnessing Customer Interviews to Build the Right Product Product discovery undoubtedly is the customer-centric approach to determining whether or not a product or feature should be developed. However, how can…