Leading ethnographic experts are at the forefront of understanding human behavior and cultural dynamics in…
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AI-powered Interview & call Analysis at scale Using AI for qualitative data analysis has transformed…
Odun OdubanjoFebruary 2, 2025
In the dynamic realm of product development, prototyping emerges as a pivotal process that bridges…
Charles AdomNovember 21, 2023
Customer empathy is the ability to deeply understand and relate to the thoughts, feelings, and…
Odun OdubanjoJune 20, 2024
"Our CEO prioritized speaking with customers during churn" is something I hear over and over…
Odun OdubanjoOctober 5, 2023
Customer feedback is critical for product discovery and delivery It's way easier to give…
Odun OdubanjoOctober 4, 2023
If you’ve read Nir Eyal’s book Hooked: How to build habit-forming products, the Hook Model…
GloriaSeptember 18, 2023
User research is the process of understanding users’ needs, behaviors, and attitudes through different techniques.…
GloriaJuly 30, 2023
As a product manager, you are constantly faced with product prioritisation—the challenge of deciding what…
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