Cultural Observer Experts, also known as ethnographers, play a crucial role in unraveling the intricate…
Hello InsightJuly 22, 2024
Using AI for qualitative data analysis has transformed how researchers approach extracting insights from qualitative…
Odun OdubanjoJuly 8, 2025
In the dynamic realm of product development, prototyping emerges as a pivotal process that bridges…
Hello InsightNovember 21, 2023
Customer empathy is the ability to deeply understand and relate to the thoughts, feelings, and…
Odun OdubanjoJune 20, 2024
"Our CEO prioritized speaking with customers during churn" is something I hear over and over…
Odun OdubanjoOctober 5, 2023
Customer feedback is critical for product discovery and delivery It's way easier to give…
Odun OdubanjoOctober 4, 2023
If you’ve read Nir Eyal’s book Hooked: How to build habit-forming products, the Hook Model…
Hello InsightSeptember 18, 2023
User research is the process of understanding users’ needs, behaviors, and attitudes through different techniques.…
Hello InsightJuly 30, 2023
As a product manager, you are constantly faced with product prioritisation—the challenge of deciding what…
Hello InsightApril 19, 2023
