How to run qualitative customer interview analysis with AI 
In the digital age, where data is king, the ability to extract actionable insights from…
Odun OdubanjoJanuary 27, 2024
AI in Qualitative Data Analysis: Best Tools and Key Concepts
Using AI for qualitative data analysis has transformed how researchers approach extracting insights from qualitative…
Odun OdubanjoJuly 8, 2025
What is Prototyping and Why is it Important for Product Development 
In the dynamic realm of product development, prototyping emerges as a pivotal process that bridges…
Bella WilliamsNovember 21, 2023
Leveraging Customer Empathy to Ship Delightful Products
Customer empathy is the ability to deeply understand and relate to the thoughts, feelings, and…
Odun OdubanjoJune 20, 2024
Why It’s A Bad Idea To Wait Until Customers Churn To Engage Them
"Our CEO prioritized speaking with customers during churn" is something I hear over and over…
Odun OdubanjoOctober 5, 2023
3 Hard Product Lessons from building Insight7
Customer feedback is critical for product discovery and delivery It's way easier to give…
Odun OdubanjoOctober 4, 2023
4 product lessons from Hooked by Nir Eyal
If you’ve read Nir Eyal’s book Hooked: How to build habit-forming products, the Hook Model…
Bella WilliamsSeptember 18, 2023
How to Conduct User Research for Maximum Value
User research is the process of understanding users’ needs, behaviors, and attitudes through different techniques.…
Bella WilliamsJuly 30, 2023
Product Prioritisation: How to improve it using the Fogg model
As a product manager, you are constantly faced with product prioritisation—the challenge of deciding what…
Bella WilliamsApril 19, 2023
Generating Better Ideas for Your Products — Lessons from Teresa Torres
If you are a product manager, designer, or researcher, unless you are Teresa Torres, you…
Bella WilliamsJuly 13, 2023
