Across hundreds of scored inbound calls, 43% were quote requests and only 26% produced a price while the customer was...
The Call Analytics Index is Insight7’s ongoing research programme, built on conversations that customer teams recorded in the course of their work. Every study scores real calls on our evaluation platform, which means each figure we publish traces back to something a rep or an agent said on a live call.
We started it to answer a question sales leaders kept raising with us: everyone can name their top performer, and very few can explain what that person does on a call that the others do not. The studies below break that difference into behaviours you can measure and coach.
We scored 6,209 sales conversations across 12 dimensions. Only 6.9% rated Excellent, and the behaviours separating that group came down to four measurable habits.
6,209 conversations · 12 scoring dimensions · 6.9% rated Excellent
Across hundreds of scored inbound calls, 43% were quote requests and only 26% produced a price while the customer was...
Bottom-tier wellness consultations run at 80% or more advisor talk time. Enrollment rates rise when the patient speaks for a...
Objection handling produced the smallest gap in our insurance study, at 21%. The reason has nothing to do with bottom-tier...
Every sales manager can name their top rep but very few can explain what that rep does on a call...
