Customer segmentation How to Leverage Customer Segmentation to Align Product and GTM Teams In the fast-paced world of business, achieving seamless collaboration between different departments is crucial for…Odun OdubanjoNovember 16, 2023
StartupUncategorized How to Build User-Centric Products for B2B Software Startup Creating genuine user-centric software requires diligence across the entire product development lifecycle. In this post,…Odun OdubanjoNovember 13, 2023
Product development How to Prioritize Features With Limited Resources and a Tight Deadline Launching Launching a new product can be an exciting yet stressful time, especially when resources…Odun OdubanjoOctober 12, 2023
Product development How To Effectively Manage A Product Management Team Product management team Managing a product management team is a multifaceted role that requires a…Odun OdubanjoOctober 10, 2023
Customer empathyProduct Discovery Why It’s A Bad Idea To Wait Until Customers Churn To Engage Them "Our CEO prioritized speaking with customers during churn" is something I hear over and over…Odun OdubanjoOctober 5, 2023
Product developmentProduct Discovery 3 Hard Product Lessons from building Insight7 Customer feedback is critical for product discovery and delivery It's way easier to give…Odun OdubanjoOctober 4, 2023
Product development Our Software Engineers will now be known as Product Engineers Earlier this month we made it official: our Software Engineers will now be known as…Odun OdubanjoOctober 4, 2023