As organizations strive for a deeper understanding of their customer base, the task of analyzing…
Odun OdubanjoJanuary 29, 2024
Customer discovery involves the process through which product teams and organizations gain insights into user challenges, confirming the viability of potential solutions prior to implementation. This pivotal practice aids product teams in determining which features to prioritize or develop, thereby reducing the risk of allocating resources to unproductive R&D endeavors.