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In the fast-paced world of B2B marketing, understanding your target audience is key to success. To effectively communicate with your customers, you need to know who they are,…
In the fast-paced world of B2B marketing, understanding your target audience is key to success. To effectively communicate with your customers, you need to know who they are,…
In the ever-evolving landscape of business growth strategies, it’s essential to choose the right approach that aligns with your goals and target audience. Two prominent strategies, Product-Led Growth (PLG) and…
PLG or Product-Led growth is One strategy that has been gaining significant prominence in recent years. In today’s fast-paced digital landscape, businesses continually search for innovative approaches to drive growth…
Product management is a critical function in any startup. It’s the driving force behind the successful development and launch of new products or features. To excel in this role,…
In the dynamic and often unpredictable world of startups, effective product management can be the difference between soaring success and disappointing setbacks. This in-depth guide is designed to provide you…
As a product manager, you are constantly faced with product prioritisation—the challenge of deciding what to build next. How do you prioritise the features and improvements that will deliver the…
If you are a product manager, designer, or researcher, unless you are Teresa Torres, you might be familiar with the difficulty of coming up with good ideas. And when we…
It is well established that the Product Discovery process is a crucial stage in developing any product worth using. In our last blog post, we discussed hypothesis testing. Today, we…
As is common knowledge, your customer should always come first. It takes effort to retain your customers both before and after they buy your product or service. This is where…
Collaborating with cross-functional teams during product ideation can significantly improve the chances of success for a new product. Product ideation is not a one-man show, and it requires the input…