Jan 23, 2026 – Segmentation

When you’re working with hundreds of conversations, the real question isn’t just what people are saying—it’s who is saying it, and how perspectives differ. With Segmentation, you can understand not just what is being said but who is saying it and how those perspectives differ in large sets of conversations. It’s easy to uncover patterns, compare segments, and make smarter decisions—the dream for Marketing, Sales, CX & Research teams. What you get Segmentation automatically organizes your qualitative data so you can see what matters to each group: Auto-extract behavioral, demographic & firmographic attributes – No manual tagging required. The system identifies key characteristics from your conversations—job titles, company size, user behavior, location—and groups them automatically. What used to take hours of spreadsheet work now happens instantly. Compare insights across segments – Put customers vs. prospects side by side. See how enterprise users differ from SMBs. Understand regional variations or compare feedback across product tiers. All in one view, with clear visual breakdowns that make differences obvious. Surface patterns automatically or ask targeted questions – Let the platform find trends for you, or drill down with specific queries about any segment. Ask “What do enterprise customers care about most?” or “How do churned users describe their experience differently?” and get instant, evidence-backed answers. How it works Upload your conversations—interviews, support calls, sales recordings, feedback forms, whatever you have. Segmentation does the rest. It extracts attributes, organizes groups, and surfaces differences automatically. You can then explore patterns at the segment level, compare groups side by side, or ask targeted questions to uncover specific insights. No configuration needed. No waiting for results. When to use it Discover what customer segments care about – See which features matter to power users vs. casual users, or what pain points are unique to specific industries. Stop guessing what different groups need. See how messaging resonates across different personas – Test if your positioning lands differently with decision-makers vs. end users. Understand which value propositions work for which audience. Identify feature requests by user type – Understand if certain segments are asking for capabilities others don’t need. Prioritize your roadmap based on who’s asking for what. Available now Segmentation is live in Insight7. Because understanding who said what shouldn’t require hours of manual work—it should be instant, clear, and actionable.

Jan 9, 2026 – Instant Call Performance Metrics

Reviewing how calls went shouldn’t take longer than the calls themselves. We just shipped Call Performance Metrics in Insight7, and it changes how you evaluate conversations. Whether you’re coaching sales reps, supporting customers, or conducting interviews, you now get instant performance insights on every call. No setup. No waiting. What you get Call Performance Metrics gives you actionable feedback the moment you need it: Essential metrics at a glance – Talk time, words per minute, filler words, speaker balance Performance scoring – Compare calls against benchmarks based on type (sales, support, interviews) Coaching points with evidence – See exactly what to improve and why Everything lives in your call library. No projects required. How it works Open any call See performance metrics instantly Get coaching points in seconds That’s it. Why it matters The best feedback happens fast, right after a call ends or when you’re coaching in the moment. Before, evaluating calls meant creating projects, configuring criteria, and waiting for analysis. That workflow is still there for deeper reviews, but it slowed down the quick checks that matter most. Now managers can coach immediately. Reps can self-review faster. Teams spend less time setting up, more time taking action. When to use it Call Performance Metrics works for: Reviewing a single sales call Coaching a support agent on the spot Analyzing customer conversations Spot-checking performance before a big meeting Projects are still great for structured analysis. But when you need quick answers, they’re right there. Available now Call Performance Metrics is live in Insight7. Open your call library, select any call, and start evaluating. Because understanding how a call performed should be fast, simple, and actionable, every single time.

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