Extract Insights from Qualitative Data. In minutes.

Start Analyzing Free See a Live Demo

Image depicting Insight7's thematic analysis capabilities

image of buyer persona 2

Product User Persona

How to Enhance B2B Product Positioning and Messaging with Buyer Personas

In the fast-paced world of B2B marketing, understanding your target audience is key…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomDecember 1, 2023

when to use PLG vs SLG

Product Product development

PLG vs. Sales-Led Growth: Which Strategy Is Right for Your Business?

In the ever-evolving landscape of business growth strategies, it's essential to choose the right approach…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomJuly 21, 2024

Product-Led Growth marketing

Product Product development

What Is PLG (Product-Led Growth) and Why Is it a Good Strategy for Saas business?

PLG or Product-Led growth is One strategy that has been gaining significant prominence in recent…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 6, 2023

Unstructured data examples

Product Product development

Product Management for Startups: 7 Must-have Tools for Product Managers

Product management is a critical function in any startup. It's the driving force behind…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomJuly 21, 2024

product prioritisation - how to improve it using FDM model

Design Product Product development Product Discovery Product Discovery Tools

Product Prioritisation: How to improve it using the Fogg model

As a product manager, you are constantly faced with product prioritisation—the challenge of deciding what…

<img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Bella WilliamsApril 19, 2023

Customer customer interviews Product Product development Product Discovery Product Vision

Generating Better Ideas for Your Products — Lessons from Teresa Torres

If you are a product manager, designer, or researcher, unless you are Teresa Torres, you…

<img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Bella WilliamsJuly 13, 2023

Design Product Product development Product Discovery

Experimental Testing: A Short Guide to The Right Approach

It is well established that the Product Discovery process is a crucial stage in developing…

<img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Bella WilliamsJuly 30, 2023

Product User Research

Why A Product Journey Map Is Important To The User’s Experience

As is common knowledge, your customer should always come first. It takes effort to retain…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaAugust 1, 2024

focus group

Product Product development Product Discovery

Collaborating with Cross-functional Teams During Product Ideation

Collaborating with cross-functional teams during product ideation can significantly improve the chances of success for…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaJuly 21, 2024

product manager

Product Product Discovery Uncategorized

Product Owner vs. Product Manager: What really is the difference?

A product manager and a product owner are two very important roles in the development…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaJuly 21, 2024