How to Enhance B2B Product Positioning and Messaging with Buyer Personas 
In the fast-paced world of B2B marketing, understanding your target audience is key…
Bella WilliamsDecember 1, 2023
PLG vs. Sales-Led Growth: Which Strategy Is Right for Your Business?
In the ever-evolving landscape of business growth strategies, it's essential to choose the right approach…
Bella WilliamsJuly 21, 2024
What Is PLG (Product-Led Growth) and Why Is it a Good Strategy for Saas business?
PLG or Product-Led growth is One strategy that has been gaining significant prominence in recent…
Bella WilliamsNovember 6, 2023
Product Prioritisation: How to improve it using the Fogg model
As a product manager, you are constantly faced with product prioritisation—the challenge of deciding what…
Bella WilliamsApril 19, 2023
Generating Better Ideas for Your Products — Lessons from Teresa Torres
If you are a product manager, designer, or researcher, unless you are Teresa Torres, you…
Bella WilliamsJuly 13, 2023
Experimental Testing: A Short Guide to The Right Approach
It is well established that the Product Discovery process is a crucial stage in developing…
Bella WilliamsJuly 30, 2023
Why A Product Journey Map Is Important To The User’s Experience
As is common knowledge, your customer should always come first. It takes effort to retain…
Bella WilliamsJanuary 13, 2025
Collaborating with Cross-functional Teams During Product Ideation
Collaborating with cross-functional teams during product ideation can significantly improve the chances of success for…
Bella WilliamsJuly 21, 2024
Product Owner vs. Product Manager: What really is the difference?
A product manager and a product owner are two very important roles in the development…
Bella WilliamsJuly 21, 2024
Step by Step Guide to SaaS Product Development
If you are thinking of developing a SaaS product, this guide is for you. In…
Bella WilliamsJuly 30, 2023
