ProductUser Persona How to Enhance B2B Product Positioning and Messaging with Buyer Personas In the fast-paced world of B2B marketing, understanding your target audience is key…Charles AdomDecember 1, 2023
ProductProduct development PLG vs. Sales-Led Growth: Which Strategy Is Right for Your Business?In the ever-evolving landscape of business growth strategies, it's essential to choose the right approach…Charles AdomJuly 21, 2024
ProductProduct development What Is PLG (Product-Led Growth) and Why Is it a Good Strategy for Saas business?PLG or Product-Led growth is One strategy that has been gaining significant prominence in recent…Charles AdomNovember 6, 2023
DesignProductProduct developmentProduct DiscoveryProduct Discovery Tools Product Prioritisation: How to improve it using the Fogg modelAs a product manager, you are constantly faced with product prioritisation—the challenge of deciding what…Bella WilliamsApril 19, 2023
Customercustomer interviewsProductProduct developmentProduct DiscoveryProduct Vision Generating Better Ideas for Your Products — Lessons from Teresa TorresIf you are a product manager, designer, or researcher, unless you are Teresa Torres, you…Bella WilliamsJuly 13, 2023
DesignProductProduct developmentProduct Discovery Experimental Testing: A Short Guide to The Right ApproachIt is well established that the Product Discovery process is a crucial stage in developing…Bella WilliamsJuly 30, 2023
ProductUser Research Why A Product Journey Map Is Important To The User’s ExperienceAs is common knowledge, your customer should always come first. It takes effort to retain…GloriaJanuary 13, 2025
ProductProduct developmentProduct Discovery Collaborating with Cross-functional Teams During Product IdeationCollaborating with cross-functional teams during product ideation can significantly improve the chances of success for…GloriaJuly 21, 2024
ProductProduct DiscoveryUncategorized Product Owner vs. Product Manager: What really is the difference?A product manager and a product owner are two very important roles in the development…GloriaJuly 21, 2024
Product Step by Step Guide to SaaS Product DevelopmentIf you are thinking of developing a SaaS product, this guide is for you. In…Bella WilliamsJuly 30, 2023