From Raw Data to Insights: How to Integrate AI into Your Research Workflows
The research and insights landscape is evolving, and AI is transforming the way teams analyze data, extract insights, and drive decision-making. But with so many tools available, how can research and customer experience teams streamline their workflow without adding complexity? We’re excited to invite you to our upcoming webinar that tackles the most pressing challenges facing customer experience and research professionals. The Growing Challenge of Data Complexity Research teams are facing unprecedented challenges: Overwhelming volumes of unstructured data Time-consuming analysis processes Difficulty extracting actionable insights Inconsistent research methodologies Our upcoming webinar isn’t just another product demonstration. It’s a deep dive into how AI is revolutionizing research workflows. You’ll learn how to eliminate tool fatigue, analyze multiple file formats effortlessly, and ensure consistency in your research findings. What You’ll Gain Practical strategies for integrating AI into your research process Insights on reducing manual effort while improving accuracy How to transform raw data into compelling, actionable insights A firsthand look at how AI-driven tools deliver faster, more reliable results Why This Matters We’ve spent months listening to research teams across industries. Their challenges are real, and the solutions are closer than you might think. This webinar is our commitment to helping researchers work smarter, not harder. Date: 11th April, 2025 Time: 12:00 – 1:00 PM New York Eastern Time Duration: 60 minutes Platform: Google Meet Don’t miss this opportunity to stay ahead in research innovation. Register Now!
Insight7 is Heading to Transform 2025!
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”92728″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Why This Matters: We’re attending Transform 2025 with a clear mission: to redefine the way organizations harness employee insights because we believe that they are a powerful catalyst for positive change. When organizations truly listen to and understand their teams, they can create a more inclusive, innovative, and effective work environment. At Transform 2025, we’ll explore the latest trends and best practices in employee insights and share our own experiences and learnings, to help organizations build stronger, more resilient teams. What is Transform 2025? Transform 2025, taking place from March 17-19 at Wynn Las Vegas, is set to be a groundbreaking convergence of innovative minds and visionary leaders. This premier event invites global executives, forward-thinking entrepreneurs, and tech-savvy investors to immerse themselves in a dynamic environment where cutting-edge technology meets creative strategy. With hands-on experience, attendees will experience an engaging mix of interactive sessions, collaborative workshops, and unique networking opportunities, all designed to inspire transformative change in workplace culture and pave the way for a future defined by meaningful connections and revolutionary ideas. Insight7’s Participation As a proud sponsor of Transform 2025, we’re excited to contribute to the conversation on employee insights and workplace innovation. Our CEO, Odun Odubanjo, will be actively participating in the conference, engaging in discussions on how AI-driven qualitative analytics can help businesses truly understand and care for their people, driving not just better products, but stronger, more engaged teams. As Odun recently shared on LinkedIn: “A company’s greatest asset is its people. But employee insights are often the most underutilized resource in any business. As we head to Transform 2025, I’m excited to showcase how AI-driven qualitative analytics can help businesses truly understand and care for their people, driving not just better products, but stronger, more engaged teams. Because at the end of the day, business is about people, those who build, support, and grow it.” At Insight7, we believe that great decisions start with understanding the unspoken needs of job applicants, employees, and customers. Our tool transforms qualitative data into instant, data-driven insights. During Transform 2025, Odun will delve into: How AI is transforming decision-making in HR and workplace innovation The role of fast, data-backed insights in building people-first organizations How leaders can uncover hidden patterns in employee feedback to drive real change Let’s connect at Transform 2025! If you’re passionate about transforming your organization through deeper, data-backed understanding of your workforce, let’s connect at Transform 2025. Join us in exploring new horizons in HR decision-making and discover how to turn everyday feedback into powerful, actionable insights. We look forward to seeing you in Las Vegas and embarking on this transformative journey together. [/vc_column_text][/vc_column][/vc_row]
Best Practices for a Successful B2B Product Development Process with Chris Long
In this episode, Chris Long, VP of Product at Axonify joins Odun Odubanjo, CEO at Insight7 to discuss strategies for building successful B2B products from his experience leading B2B product development processes at high-growth tech companies like Shopify and Booking.com. Odun Odubanjo Hi everyone. Uh, welcome to this episode of The Seventh Sense. Uh, this week I have Chris Long, who is the VP of product at Axonify, and, uh, Chris has also led product teams at companies like Shopify, booking.com and Super slide. Uh, Chris, I’m super excited to have you here. Thank you for joining us. Chris Long Yeah, my pleasure. It’s, uh, awesome to be here. Really excited for today’s conversation. Odun Odubanjo Yeah, absolutely. Uh, on today’s episode, we’ll be discussing strategies for building successful B2B products. And, and Chris, you have a ton of experience there. Um, but before we dive in, you know, I’d love to, to learn a little bit about how you go into B2B product development. So you, you know, you started your career writing software and now you are leading product team. So why, why did you make that transition ? Chris Long Yeah, it’s, uh, so I started off in software development. I went to school for computer science, but my first job outta university, I was actually the third employee. Um, and when you’re the third employee, you’re doing a lot of, a bit of everything. Um, like I was answering phone calls, I was doing all sorts of things. Yeah. Uh, and through that process I kind of figured out, I actually like the what are we doing and why are we doing, rather than necessarily the how don’t get me. I still love the how, like I’m coding on the side. I’m like having a lot of fun with, uh, chat GPD and stuff. But the one, the why is what really got me interested. So I lucked out. I ended up in a product management role at a company that was rebooting how they approach product management. And they actually, in my first month or second month, they sent the entire product team to a Marty Kagan workshop. Odun Odubanjo Okay. Chris Long Um, and, uh, that kind of set my tone for being a product manager and being a product leader. Um, I like Marty Kagan is great. I love him. Um, I love a lot of his writings around. It’s a little bit too perfect world, um, some cases, but, uh, that the fundamental ideas of how he views product management has kind of been the baseline for me and has really helped driven my growth and my career as, uh, yeah. Coming off that foundation of, uh, I always wonder if like when I joined an organization that was all about, uh, more scrum product owner or other things along those lines, would my career have been very different? And I think it would’ve been in a lot of ways. Odun Odubanjo Yeah. Interesting. So the shout out Marty, uh, for inspiring a lot of us in product today. Uh, so, so let’s get into the, the topic for the day a B2B product development and really making that successful. Mm-Hmm. be that you could easily tell, you know, a B2B product from a B2C product. Um, but today, you know, users, consumers, they, they want consumer grade products and even in a B2B settings. Um, what remains unique about building B2B products, um, today? Chris Long Yeah, I think like one of the key things with B2B products that always comes up is who’s buying your product isn’t who’s using your product. Like I think we’ve all been in that where it’s, uh, it’s B two B2C or variations of that, and you have layers there too. So it’s not just one user who’s using it. Um, you actually have like the executive buyer, you have the champion, you have an administrator. In our case, like with Exonify, we work with frontline teams, retail teams. So you then have a manager at a location and they finally have the end user of our product in a lot of those cases. So those layers just adds a lot of complication to things as well. And it sort of adds those complications from both the sales side of things all the way to how your product’s being used. Chris Long And you consider all those different elements as well there. Um, so for the executive buyer, it needs to be how are you presenting the value that they’re getting from your product? Yeah. Uh, for your champion or administrator, how do you make it easy for them as well? Um, and then the other thing too with uh, B2B products is those users, all the people in that stack are not using the product because they want to. So all those different users are generally the expectation from their company is like, Hey, you need to use it. Um, so like Google meets, it’s the expectation within your company that you use Google meets, you might much prefer Zoom or something else along those lines, but that’s what matters there as well. Um, and the last like B2B side of things too is like, there’s very, you can’t take as many shortcuts on that side of things too. Chris Long Like there’s security, scalability requirements, those layers I was talking about apply to releases as well. Um, when you release something, you have to go first to the administrator. They have to think about how does it impact their organization. You can’t just flip a flag and turn it on for everyone. But there is really, like, to your point, the consumerization like that is happening. The expectation within the market now is like, you look and interact and act like a Facebook, like a Gmail, like all these products that people are used to using, that’s becoming an expectation
