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Product sense

Customer empathy Product development Product sense

How to Develop Product Sense as a B2B Product Manager

Product sense Product sense is a crucial skill for anyone involved in B2B product development.…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaOctober 6, 2023

customer feedback in product discovery loop

Product development Product Discovery

3 Hard Product Lessons from building Insight7

Customer feedback is critical for product discovery and delivery It's way easier to give…

<img alt='Odun Odubanjo' src='https://secure.gravatar.com/avatar/c01532830019165107fce60cc3bdb473?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c01532830019165107fce60cc3bdb473?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Odun OdubanjoOctober 4, 2023

Product Teams

Product development

Our Software Engineers will now be known as Product Engineers

Earlier this month we made it official: our Software Engineers will now be known as…

<img alt='Odun Odubanjo' src='https://secure.gravatar.com/avatar/c01532830019165107fce60cc3bdb473?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c01532830019165107fce60cc3bdb473?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Odun OdubanjoOctober 4, 2023

Hook Model

Hook Model Product development Product Discovery

4 product lessons from Hooked by Nir Eyal

If you’ve read Nir Eyal’s book Hooked: How to build habit-forming products, the Hook Model…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaSeptember 18, 2023

product prioritisation - how to improve it using FDM model

Design Product Product development Product Discovery Product Discovery Tools

Product Prioritisation: How to improve it using the Fogg model

As a product manager, you are constantly faced with product prioritisation—the challenge of deciding what…

<img alt='Insight7' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Insight7' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Insight7' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Insight7April 19, 2023

Customer customer interviews Product Product development Product Discovery Product Vision

Generating Better Ideas for Your Products — Lessons from Teresa Torres

If you are a product manager, designer, or researcher, unless you are Teresa Torres, you…

<img alt='Insight7' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Insight7' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Insight7' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Insight7July 13, 2023

Design Product Product development Product Discovery

Experimental Testing: A Short Guide to The Right Approach

It is well established that the Product Discovery process is a crucial stage in developing…

<img alt='Insight7' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Insight7' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Insight7' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Insight7July 30, 2023

Product development Product Discovery Reearch Research

Hypothesis Testing: How to do it the right way

“I believe that if we change the design of the landing page, it will lead…

<img alt='Insight7' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Insight7' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Insight7' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Insight7July 30, 2023

focus group

Product Product development Product Discovery

Collaborating with Cross-functional Teams During Product Ideation

Collaborating with cross-functional teams during product ideation can significantly improve the chances of success for…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaJuly 21, 2024

Analyzing surveys

Product development SaaS

The Importance of Experimental Design in SaaS Product Development

Software as a Service (SaaS) is one of the fastest-growing industries in the world today.…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaJuly 21, 2024

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