Hook ModelProduct developmentProduct Discovery 4 product lessons from Hooked by Nir EyalIf you’ve read Nir Eyal’s book Hooked: How to build habit-forming products, the Hook Model…GloriaSeptember 18, 2023
DesignProductProduct developmentProduct DiscoveryProduct Discovery Tools Product Prioritisation: How to improve it using the Fogg modelAs a product manager, you are constantly faced with product prioritisation—the challenge of deciding what…Bella WilliamsApril 19, 2023
Customercustomer interviewsProductProduct developmentProduct DiscoveryProduct Vision Generating Better Ideas for Your Products — Lessons from Teresa TorresIf you are a product manager, designer, or researcher, unless you are Teresa Torres, you…Bella WilliamsJuly 13, 2023
DesignProductProduct developmentProduct Discovery Experimental Testing: A Short Guide to The Right ApproachIt is well established that the Product Discovery process is a crucial stage in developing…Bella WilliamsJuly 30, 2023
Product developmentProduct DiscoveryReearchResearch Hypothesis Testing: How to do it the right way“I believe that if we change the design of the landing page, it will lead…Bella WilliamsJuly 30, 2023
ProductProduct developmentProduct Discovery Collaborating with Cross-functional Teams During Product IdeationCollaborating with cross-functional teams during product ideation can significantly improve the chances of success for…GloriaJuly 21, 2024
Product developmentSaaS The Importance of Experimental Design in SaaS Product DevelopmentSoftware as a Service (SaaS) is one of the fastest-growing industries in the world today.…GloriaJuly 21, 2024
CustomerProduct developmentProduct Discovery How Customer Empathy Helps Product Teams Build Great ProductsWhat is empathy in product development? Empathy is the ability to understand and share the…Anu OdubanjoJuly 21, 2024