Insight7 helps you uncover unmet customer needs directly from real conversations, turning qualitative feedback into actionable market insights. With Understand Market Needs from VOC, you can identify gaps, opportunities, and motivations that shape your product or marketing strategy.
Accessing Market Needs Analysis #
Step 1: Go to Analyze → Templates
Log in to your Insight7 account at insight7.io
From the main navigation, select Analyze → Templates
Step 2: Choose “Marketing”
Click Marketing under the Templates section.
Step 3: Select “Marketing Research”
Under Marketing, you’ll see:
Messaging
Positioning
Marketing Research
Content & Communications
Click Marketing Research, then select Understand Market Needs from VOC.
Extracting Market Insights #
What it does:
Identifies unmet customer needs and expectations
Highlights recurring themes in customer feedback
Reveals emotional drivers and motivations behind purchasing behavior
Surfaces new opportunities for product or market expansion
How to use it:
Upload your conversation or feedback files
Click Run Analysis
Review the extracted insights showing unmet needs and opportunity areas based on VOC data
Tip: #
Use this feature to shape product roadmaps, refine messaging, and prioritize opportunities grounded in real customer input.
