Insight7 helps you analyze how your brand is perceived compared to competitors , directly from real customer conversations. With Competitive Messaging Insights, you can uncover language patterns, emotional tone, and positioning differences that reveal your true market standing.

Accessing Competitive Messaging Insights #

Step 1: Go to Analyze → Templates

1. Log in to your Insight7 account at insight7.io

2. From the main navigation, select Analyze → Templates

Step 2: Choose “Marketing”
Click Marketing under the Templates section to access marketing insight tools.

Step 3: Select “Positioning”
Under Marketing, you’ll see:

• Messaging

• Positioning

• Marketing Research

• Content & Communications

Click Positioning, then select Competitive Messaging Insights.

Extracting Competitive Insights #

What it does:

• Compares how customers describe your brand versus competitors

• Highlights differences in tone, trust, and perceived value

• Identifies unique positioning strengths or messaging gaps

• Surfaces direct quotes showing how your audience frames each brand

How to use it:

1. Upload your customer conversation files

2. Click Run Analysis

3. Review the extracted insights showing customer sentiment and phrasing for both you and your competitors

Tip: #

Use these insights to refine your messaging, strengthen your differentiation, and align brand communication with customer perception.