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How to Create FAQ Pages from Voice of Customer (VOC) Data

Insight7 makes it easy to build FAQ pages grounded in real customer questions, confusion points, and curiosities. With Create FAQ Pages from VOC, you can transform actual customer conversations into clear, helpful answers that improve support efficiency and website clarity.

Accessing FAQ Creation #

Step 1: Go to Analyze → Templates

  1. Log in to your Insight7 account at insight7.io

  2. From the main navigation, select Analyze → Templates

Step 2: Choose “Marketing”
Click Marketing under the Templates section.

Step 3: Select “Content & Communications”
Under Marketing, you’ll see:

  • Messaging

  • Positioning

  • Marketing Research

  • Content & Communications

Click Content & Communications, then select Create FAQ Pages from VOC.

Extracting FAQ Insights #

What it does:

  • Identifies recurring questions or confusion in customer conversations

  • Surfaces what users want to understand most about your product or service

  • Helps you write FAQs that reflect real customer needs, not assumptions

  • Reduces repetitive support inquiries through clarity-driven communication

How to use it:

  1. Upload your call or transcript files

  2. Click Run Analysis

  3. Review extracted questions and topic clusters to build your FAQ content

Tip: #

Use FAQ insights to improve help center content, onboarding flows, or marketing pages — ensuring your communication always addresses what customers actually ask.

Ready to Grow Faster with Smarter Call Insights?

Webinar on Sep 26: How VOC Reveals Opportunities NPS Misses
Learn how Voice of the Customer (VOC) analysis goes beyond NPS to reveal hidden opportunities, unmet needs, and risks—helping you drive smarter decisions and stronger customer loyalty.