Insight7 helps you identify emerging topics, behaviors, and shifts in your market, directly from real customer conversations. With Spot Market Trends in Conversations, you can detect early signals of change and stay ahead of industry movements before competitors do.
Accessing Market Trend Analysis #
Step 1: Go to Analyze → Templates
Log in to your Insight7 account at insight7.io
From the main navigation, select Analyze → Templates
Step 2: Choose “Marketing”
Click Marketing under the Templates section.
Step 3: Select “Marketing Research”
Under Marketing, you’ll see:
Messaging
Positioning
Marketing Research
Content & Communications
Click Marketing Research, then select Spot Market Trends in Conversations.
Extracting Market Trend Insights #
What it does:
Surfaces emerging topics and themes across conversations
Identifies shifts in customer needs, expectations, and language
Highlights trends gaining traction in your space
Helps teams anticipate change and adapt strategies early
How to use it:
Upload your conversation or transcript files
Click Run Analysis
Review extracted trends and recurring themes across calls or interviews
Tip: #
Use this feature to guide product roadmaps, marketing campaigns, and positioning strategies based on early trend signals from real customer data.
