Identifying objection trends helps you understand common concerns that arise during qualification, enabling you to prepare better responses and improve conversion rates. This guide shows you how to use the Objection Trends template in Insight7.

Accessing the Objection Trends Template #

Step 1: Navigate to Templates #

1. Login to your Insight7 account at https://insight7.io
2. Click on Templates

Step 2: Select Sales Category #

1. In the templates view, you’ll see different categories:
   • Research
   • Sales ← Click this one
   • Marketing
   • Customer Service
   • Custom Analysis

Step 3: Choose Qualification #

1. Click on Sales to see sales-specific templates
2. You’ll see these options:
   • Prospecting
   • Qualification ← Click this one
   • Objection Handling
   • Closing
   • Retention & Expansion

Step 4: Select Identify Objection Trends #

1. Click on Qualification
2. Find and click on Identify Objection Trends
3. You’ll see the description: “See common objections surfaced during qualification”

Running Your Objection Trends Analysis #

Step 5: Upload Your Files #

Best files to upload:

• Sales qualification calls
• Discovery call recordings
• Demo and presentation calls
• Proposal discussion recordings
• Lost deal conversations
• Objection handling calls

Step 6: Run Analysis #

1. Upload your files
2. Click Run Analysis
3. Wait for processing to complete

Common Use Cases #

Improving Win Rates

• Understand why deals are lost
• Prepare better for common objections
• Reduce deal slippage from unhandled concerns

Shortening Sales Cycles

• Address objections proactively
• Qualify out poor-fit prospects early
• Reduce back-and-forth on common concerns

Competitive Positioning

• Identify competitive objections
• Develop counter-positioning
• Build competitive differentiation stories

Product Feedback

• Surface feature gaps to product team
• Validate roadmap priorities
• Understand market requirements