Extract Insights from Qualitative Data. In minutes.

Start Analyzing Free See a Live Demo

Image depicting Insight7's thematic analysis capabilities

Product Discovery Uncategorized

What is Prototyping and Why is it Important for Product Development

In the dynamic realm of product development, prototyping emerges as a pivotal process that bridges…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 21, 2023

Startup Uncategorized

How to Build User-Centric Products for B2B Software Startup

Creating genuine user-centric software requires diligence across the entire product development lifecycle. In this post,…

Odun OdubanjoNovember 13, 2023

Product Discovery Tools Uncategorized

The Ultimate Toolbox: 11 Must-Have Tools for Product Managers

As a product manager, having the right tools at your disposal is essential for success.…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 13, 2023

Document showing result of survey in a different charts and graph

customer interviews Customer segmentation Uncategorized

How to Harness Customer Interviews to Build the Right Product

Product discovery undoubtedly is the customer-centric approach to determining whether or not a product or…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 10, 2023

Two men sitting to play chess, Segment targeting Positioning STP

Customer segmentation Uncategorized

How to Use Segmentation, Targeting, and Positioning (STP) to Enhance Product Development

In today's competitive marketplace, understanding your customers' diverse needs and preferences is vital for successful…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 8, 2023

scribbles of suspected customer insight in jotter

customer interviews Uncategorized

Get Actionable Customer Insights From Your Surveys: A Step-by-step Guide

Surveys are an invaluable tool for gathering information and insights from various sources. Whether you…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 8, 2023

Product vision

Product Vision Startup Uncategorized

From Idea to Reality: The Role of a Product Vision in Product Development

Vision starts with knowing your customers and what they need. You have to deeply understand…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaJuly 21, 2024

AI in product discovery

AI Product Discovery Product Discovery Tools Uncategorized

AI in Product Discovery: 3 predictions to materialize by 2023

Artificial Intelligence (AI) and machine learning in product discovery are a major transition many product…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaJuly 21, 2024

product manager

Product Product Discovery Uncategorized

Product Owner vs. Product Manager: What really is the difference?

A product manager and a product owner are two very important roles in the development…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaJuly 21, 2024

customer interviews Uncategorized

Harnessing Customer Interviews to Build the Right Product

Harnessing Customer Interviews to Build the Right Product Product discovery undoubtedly is the customer-centric approach…

<img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' data-src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Gloria' src='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/55f5d71f51c49ac728f9bfcb0598b513?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

GloriaJuly 21, 2024

Previous 1 … 9 10 11 12 Next