What is Prototyping and Why is it Important for Product Development 
In the dynamic realm of product development, prototyping emerges as a pivotal process that bridges…
Bella WilliamsNovember 21, 2023
How to Build User-Centric Products for B2B Software Startup 
Creating genuine user-centric software requires diligence across the entire product development lifecycle. In this post,…
Odun OdubanjoNovember 13, 2023
The Ultimate Toolbox: 11 Must-Have Tools for Product Managers
As a product manager, having the right tools at your disposal is essential for success.…
Bella WilliamsNovember 13, 2023
How to Harness Customer Interviews to Build the Right Product
Product discovery undoubtedly is the customer-centric approach to determining whether or not a product or…
Bella WilliamsNovember 10, 2023
How to Use Segmentation, Targeting, and Positioning (STP) to Enhance Product Development
In today's competitive marketplace, understanding your customers' diverse needs and preferences is vital for successful…
Bella WilliamsNovember 8, 2023
Get Actionable Customer Insights From Your Surveys: A Step-by-step Guide
Surveys are an invaluable tool for gathering information and insights from various sources. Whether you…
Bella WilliamsNovember 8, 2023
From Idea to Reality: The Role of a Product Vision in Product Development
Vision starts with knowing your customers and what they need. You have to deeply understand…
Bella WilliamsJuly 21, 2024
AI in Product Discovery: 3 predictions to materialize by 2023
Artificial Intelligence (AI) and machine learning in product discovery are a major transition  many product…
Bella WilliamsJuly 21, 2024
Product Owner vs. Product Manager: What really is the difference?
A product manager and a product owner are two very important roles in the development…
Bella WilliamsJuly 21, 2024
Harnessing Customer Interviews to Build the Right Product
Harnessing Customer Interviews to Build the Right Product Product discovery undoubtedly is the customer-centric approach…
Bella WilliamsJuly 21, 2024
