The Importance of Segmentation, Targeting, and Positioning (STP) for Tech Startup Businesses 
In the fiercely competitive tech industry, where startups emerge at a rapid pace, it is…
Bella WilliamsJuly 19, 2024
The Role of Psychographic Segmentation in Branding
As a business, it's important to understand the needs and preferences of your target audience…
Bella WilliamsNovember 14, 2023
How to Harness Customer Interviews to Build the Right Product
Product discovery undoubtedly is the customer-centric approach to determining whether or not a product or…
Bella WilliamsNovember 10, 2023
How to Use Segmentation, Targeting, and Positioning (STP) to Enhance Product Development
In today's competitive marketplace, understanding your customers' diverse needs and preferences is vital for successful…
Bella WilliamsNovember 8, 2023
Product Segmentation vs Customer Segmentation: Difference and Purpose for Product Managers
In the competitive landscape of today's business world, understanding your target market is crucial for…
Bella WilliamsDecember 4, 2024
What is Psychographic Segmentation? How to Use It in Marketing
One thing Psychographic segmentation takes into consideration is the constant change in the consumer culture.…
Bella WilliamsNovember 2, 2023
What is Segmentation, Types and Why is it Important for Businesses
In today's fast-paced business world, connecting with your target audience is crucial for success. Market…
Bella WilliamsNovember 1, 2023
Maximizing B2B Customer Segmentation for Product Roadmap Development
"I cannot give you a formula for success, but I can give you a formula…
Bella WilliamsJuly 19, 2024
Structuring Customer Segments in Your Opportunity Solution Tree: A Comprehensive Guide
When it comes to creating an Opportunity Solution Tree (OST), many teams find the process…
Bella WilliamsOctober 11, 2023
Leveraging Customer Insights to Understand B2B Market Challenges
The power of customer insights cannot be overemphasised. Qualitative insights reveal the motivations behind customer…
Bella WilliamsSeptember 18, 2023
