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Customer Discovery

Customer discovery involves the process through which product teams and organizations gain insights into user challenges, confirming the viability of potential solutions prior to implementation. This pivotal practice aids product teams in determining which features to prioritize or develop, thereby reducing the risk of allocating resources to unproductive R&D endeavors.

Webinar on Sep 26: How VOC Reveals Opportunities NPS Misses
Learn how Voice of the Customer (VOC) analysis goes beyond NPS to reveal hidden opportunities, unmet needs, and risks—helping you drive smarter decisions and stronger customer loyalty.