Product development Product Requirement Documentation: What is it? Effective Templates for Product Managers Product Requirement Documents (PRD): A Comprehensive Guide Communication is crucial in any product development process,…GloriaJuly 19, 2024
Customer segmentationProduct development Maximizing B2B Customer Segmentation for Product Roadmap Development "I cannot give you a formula for success, but I can give you a formula…GloriaJuly 19, 2024
Customer segmentation Structuring Customer Segments in Your Opportunity Solution Tree: A Comprehensive Guide When it comes to creating an Opportunity Solution Tree (OST), many teams find the process…GloriaOctober 11, 2023
Customer empathyProduct developmentProduct sense How to Develop Product Sense as a B2B Product Manager Product sense Product sense is a crucial skill for anyone involved in B2B product development.…GloriaOctober 6, 2023
Hook ModelProduct developmentProduct Discovery 4 product lessons from Hooked by Nir Eyal If you’ve read Nir Eyal’s book Hooked: How to build habit-forming products, the Hook Model…GloriaSeptember 18, 2023
Customer segmentation Leveraging Customer Insights to Understand B2B Market Challenges The power of customer insights cannot be overemphasised. Qualitative insights reveal the motivations behind customer…GloriaSeptember 18, 2023
Customer profiling Customer Profiling With AI: A Guide For Marketing Teams Customer profiling is a process that involves primarily gathering information on current customers as well…GloriaAugust 10, 2023
Interview transcriptsQualitative analysis How to Analyze Interview Transcripts with AI Tools AI Tools for Interview Transcript Analysis at Scale Interviews offer a goldmine of rich data…GloriaOctober 20, 2024
AICustomer Customer Sentiment: How To Measure With AI Customer sentiment is a fundamental metric in business success for a variety of reasons. The…GloriaJuly 19, 2024
User Research The Power of Focus Groups in User Research and User Experience Design Focus groups are a popular method of user research, and they can be a powerful…GloriaJuly 13, 2023