SOC 2 What is SOC 2? A Guide to Getting SOC 2 Compliance Certification Information & data security has taken on an even greater level of concern and significance.…GloriaSeptember 18, 2023
Hook ModelProduct developmentProduct Discovery 4 product lessons from Hooked by Nir Eyal If you’ve read Nir Eyal’s book Hooked: How to build habit-forming products, the Hook Model…GloriaSeptember 18, 2023
Customer segmentation Leveraging Customer Insights to Understand B2B Market Challenges The power of customer insights cannot be overemphasised. Qualitative insights reveal the motivations behind customer…GloriaSeptember 18, 2023
Customer profiling Customer Profiling With AI: A Guide For Marketing Teams Customer profiling is a process that involves primarily gathering information on current customers as well…GloriaAugust 10, 2023
AIcustomer interviews How to Analyze Interview Transcripts with AI Tools In product development, conducting UX research is essential to creating successful and user-centric products. Qualitative…GloriaAugust 10, 2023
AICustomer Customer Sentiment: How To Measure With AI Customer sentiment is a fundamental metric in business success for a variety of reasons. The…GloriaAugust 10, 2023
User Research The Power of Focus Groups in User Research and User Experience Design Focus groups are a popular method of user research, and they can be a powerful…GloriaJuly 13, 2023
User Research Avoiding Bias in User Research: A Crucial Path to Reliable Insights User research plays a vital role in informing product development, enhancing user experience, and driving…GloriaJuly 30, 2023
customer interviewsProduct DiscoveryResearchUser Research How to Conduct User Research for Maximum Value User research is the process of understanding users’ needs, behaviors, and attitudes through different techniques.…GloriaJuly 30, 2023
MarketSaaSStartup Product-Led Growth: From Product to Profit In 2009, a small team of entrepreneurs set out to disrupt the traditional software industry…GloriaJuly 30, 2023