Turn Calls Into Campaigns With The Marketing Intelligence Dashboard

If your team is collecting loads of calls and data but is struggling to turn them into marketing insights, you’re not alone. Valuable marketing signals mostly get lost in all the noise.

The Marketing Intelligence Dashboard at Insight7 was built to fix that problem. It turns every of your calls into insights you can use to inform your marketing and create campaigns that actually resonate.

What the Marketing Intelligence Dashboard Does

1. Customer Language Analysis

This section of the dashboard helps you understand your leads and customers at a more in depth level. Key metrics on the dashboard are:

– Lead quality scores: Know which conversations are worth prioritizing
– First call resolution: Know whether customer needs are being met quickly
– Customer satisfaction & NPS: See how customers feel about your product or service

The calls are also categorized by intent. You get to see which of the calls have a high, mid, and low buying intent. You can also expand into any category to see:

• Who the customer was
• The exact language used during the call
• Quotes that reveal objections
• Recommended follow up actions

This makes it easy for your team to focus on the calls that really matter and spot patterns fast.

2. Content Opportunities

Creating content that resonates can be a bit time consuming, but this dashboard can make it easier. It:

• Automatically scrapes your company’s existing content for context
• Understands how your posts are written and
• Generates high quality suggestions for different content types.

Essentially the marketing intelligence dashboard helps your team create content that aligns with what your audience is actually talking about.

How Teams Are Using the Dashboard

• Marketing teams are turning repeated questions and objections into targeted blog posts, landing pages, and campaigns.
• Sales teams prioritize high intent leads, focusing efforts where they’re most likely to convert.
• Content teams identify gaps in existing materials and generate ideas for blogs, newsletters, and videos that address those gaps.
• CX teams spot recurring pain points in calls and collaborate with marketing to address them proactively.

With the Marketing Intelligence Dashboard:

• You can detect early signals of high value leads
• Uncover common objections or questions that can inform campaigns
• Improve customer satisfaction by addressing recurring pain points
• Turn insights into measurable revenue impact

You get to take call insights and make them work for your business.

Frequently Asked Questions

How does the dashboard determine buying intent?

It analyzes conversation cues, tone, and engagement, scoring calls as high, mid, or low intent.

Can I see exactly which calls contributed to a trend?

Yes. Every category expands to show call details, exact quotes, and recommendations.

How does the content suggestion feature work?

The workflow scrapes your company’s content, analyzes structure, and produces high quality content suggestions tailored to your brand and your audience’s needs.

Conclusion

The teams who win today are the ones who listen, analyze, and act on the right signals. The Marketing Intelligence Dashboard turns everyday calls into a strategic advantage, powering campaigns, content, and revenue growth.