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Create FAQ Pages from VOC: Build FAQs Based on Real Customer Questions — Not Guesses

Last updated: May 9, 2025

TL;DR: What this template does

This template pulls frequently asked questions and confusion points from customer conversations.
Upload interviews or support logs and get a structured FAQ draft, complete with real language and suggested answers.

Why strong FAQs drive conversions (and reduce tickets)

Support shouldn’t have to answer the same question 100 times.

This template helps you write FAQs based on what customers actually ask — in their words.

Definition: VOC-driven FAQs are common questions compiled from real conversations with customers — used to inform help centers, onboarding pages, and sales materials.

How does this template work?

Step 1: Upload Customer Conversations

Use support chats, onboarding calls, community posts, or sales questions
Accepts audio, video, or text
Ideal with 8–20 interactions across roles or intent stages

Step 2: Extract Content & Communications Themes

AI identifies repeated questions, hesitation points, and clarifications
Tags questions by funnel stage (pre-sale, onboarding, retention)
Surfaces both technical and emotional inquiries

Step 3: Output — FAQ Draft

Suggested FAQ structure: Question → Answer outline → Supporting quote
Grouped by category: Product, Pricing, Success, Technical
Exportable for help docs, web copy, or CS enablement

What benefits does this template provide?

Benefit	Description	Impact
Reduce Support Load	Preempt top support questions with helpful content	Save time, scale better
Build Trust	Show prospects you understand their concerns	Improve conversion
Real Language FAQs	Write in the voice of your user, not your team	Increase clarity + empathy
Team Enablement	Equip sales + CS with consistent, tested answers	Reduce confusion

How do different teams use this template?

Support Ops — Build help center FAQs from support ticket data
Sales Enablement — Prepare reps for real questions at every stage
Product Teams — Clarify confusing UX or pricing language
Growth Marketing — Reduce bounce with trust-building FAQ content

Frequently Asked Questions

Will I get complete answers or just questions?

You’ll get both — draft answers + original quotes to guide final copy.

Do I have to tag interviews or conversations before uploading?

No, you can upload raw conversations directly. Insight7 will intelligently sort through them to identify question-based interactions without needing any extra steps.

What types of conversations are most useful?

Support interactions, sales calls, onboarding sessions, feedback forms, and product demos — anything where customers are asking questions or expressing confusion.