Not all problems are equal.
This template helps you know which experience issues matter most — so you can stop spreading resources thin and start making real progress.
Definition: CX improvement prioritization is the process of ranking experience issues based on frequency, emotional weight, and customer impact — sourced directly from feedback.
| Benefit | Description | Impact |
|---|---|---|
| Strategic Focus | Know where to deploy limited CX resources | Improve ROI from improvements |
| Team Alignment | Reduce opinion wars over what to fix first | Faster cross-team execution |
| Quote-Backed Priorities | Tie every issue to real feedback | Build urgency + trust |
| Consistent Framework | Use the same method quarter over quarter | Drive compounding improvements |
CX Strategy Teams — Plan roadmaps grounded in signal, not noise
Product Ops — Focus backlog on issues that reduce churn
Support + CS Leaders — Elevate high-friction moments to execs
Executive Sponsors — Align investment around what’s hurting loyalty most
CSAT tells you if users are satisfied. This tells you why they’re not — and what to fix to improve it.
No. You can upload messy, unstructured conversations — the AI extracts themes regardless.
Each issue includes severity + effort-to-resolve + representative quote — perfect for sprint planning and roadmap debates.
“Insight7 helped us move from vague experience feedback to a focused top-3 fix list every quarter. No more guesswork.”
— Hayden Emmett, Consultant
