7 Reasons for the Relevance of Marketing Research 
Marketing research relevance cannot be overstated in today’s dynamic business environment. Companies are constantly striving…
Bella WilliamsJuly 25, 2024
Product discovery helps product teams and companies understand user problems and validate solutions to them before building them. Product discovery plays a critical role in helping product teams decide what features to prioritise or build, and minimising wasted R&D budgets.