One of the most direct and valuable sources of customer feedback is through phone conversations…
Chris NwankwoNovember 3, 2024
Focus group discussions (FGDs) are a powerful way to gather qualitative insights from a…
Chris NwankwoFebruary 11, 2025
What is a Focus Group in Research? If you work in marketing, product development, user…
Chris NwankwoMarch 19, 2024
Businesses are under constant pressure to understand their customers better and faster to remain competitive.…
Chris NwankwoFebruary 12, 2025
What is Customer Segmentation One of the best ways to define customer segmentation is 3…
Chris NwankwoOctober 13, 2024
How to Generate Accurate Transcript From Interview Recordings As a marketer, you definitely understand the…
Chris NwankwoJuly 19, 2024
The success of your business is dependent on your ability to translate insights from customer…
Chris NwankwoOctober 13, 2024
Qualitative survey analysis continues to evolve, driven by rapid advancements in artificial intelligence (AI). This…
Chris NwankwoFebruary 2, 2025
With the advent of Artificial Intelligence (AI), customer journey analysis tools have undergone a transformation,…
Odun OdubanjoJanuary 13, 2025
