Jan 23, 2026 – Segmentation

When you’re working with hundreds of conversations, the real question isn’t just what people are saying—it’s who is saying it, and how perspectives differ.

With Segmentation, you can understand not just what is being said but who is saying it and how those perspectives differ in large sets of conversations. It’s easy to uncover patterns, compare segments, and make smarter decisions—the dream for Marketing, Sales, CX & Research teams.

What you get

Segmentation automatically organizes your qualitative data so you can see what matters to each group:

• Auto-extract behavioral, demographic & firmographic attributes – No manual tagging required. The system identifies key characteristics from your conversations—job titles, company size, user behavior, location—and groups them automatically. What used to take hours of spreadsheet work now happens instantly.
• Compare insights across segments – Put customers vs. prospects side by side. See how enterprise users differ from SMBs. Understand regional variations or compare feedback across product tiers. All in one view, with clear visual breakdowns that make differences obvious.
• Surface patterns automatically or ask targeted questions – Let the platform find trends for you, or drill down with specific queries about any segment. Ask “What do enterprise customers care about most?” or “How do churned users describe their experience differently?” and get instant, evidence-backed answers.

How it works

Upload your conversations—interviews, support calls, sales recordings, feedback forms, whatever you have. Segmentation does the rest. It extracts attributes, organizes groups, and surfaces differences automatically.

You can then explore patterns at the segment level, compare groups side by side, or ask targeted questions to uncover specific insights. No configuration needed. No waiting for results.

When to use it

Discover what customer segments care about – See which features matter to power users vs. casual users, or what pain points are unique to specific industries. Stop guessing what different groups need.

See how messaging resonates across different personas – Test if your positioning lands differently with decision-makers vs. end users. Understand which value propositions work for which audience.

Identify feature requests by user type – Understand if certain segments are asking for capabilities others don’t need. Prioritize your roadmap based on who’s asking for what.

Available now

Segmentation is live in Insight7.

Because understanding who said what shouldn’t require hours of manual work—it should be instant, clear, and actionable.