You know your product works. This template helps you prove when and why users feel it — in their own words.
Definition: Value delivery moments are points in the journey where customers express satisfaction, success, or return on investment — often tied to a feature, workflow, or result.
| Benefit | Description | Impact |
|---|---|---|
| Better Value Messaging | Share real proof of product impact | Improve conversion + retention |
| Storytelling Material | Use quotes across decks, emails, and onboarding | Build credibility |
| Outcome-Based Design | Guide product toward moments that matter | Faster time-to-value |
| ROI Visibility | Arm CS with language that reinforces renewal | Strengthen long-term loyalty |
Customer Success — Celebrate and share success during check-ins
Marketing & Sales — Use proof points in campaigns and decks
Founders — Refine positioning around outcomes
Onboarding Teams — Design around high-impact moments
Yes — it’s ideal for turning feedback into social proof and web copy.
Absolutely. Any success-centered conversation works.
They’re tied to outcomes — not just positive sentiment. “This saved me 4 hours/week,” not just “We like the product.”
“This helps us capture the actual moment where the customer feels the win. It’s storytelling gold.”
— Martyn Rothwell, Sports Performance Researcher
