This template analyzes how customers describe your product in natural conversation.
Upload interviews or feedback sessions and get a sentiment-rich, theme-based report of how your product is perceived — from value props to confusion points.
You might describe your product one way — but how do your users actually talk about it?
That disconnect is where positioning, onboarding, and product clarity often break down.
Definition: Product perception refers to the collective language, sentiment, and mental models users express when describing your product, brand, or experience.
| Benefit | Description | Impact |
|---|---|---|
| Language Clarity | See what language resonates (and what misses) | Refine messaging + UX copy |
| Perception Mapping | Understand how your product is positioned in users’ minds | Drive PMM, onboarding, GTM |
| Real Sentiment Signals | Capture more than just NPS scores | Improve experience + retention |
| Insight for Iteration | Link language to actual product usage | Better design, fewer assumptions |
Product Marketers: Craft positioning based on what users actually say
Founders: Close the gap between intention and perception
UX Writers: Tune copy based on real mental models
Product Designers: See where confusion breaks flow
“The output of Insight7 is great! The quotes help drive the message home — I’ve already presented insights from the platform to stakeholders.”
— Harris Schachter, Senior Consumer Marketing Manager
