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Assess Experience During Change: Measure the Real Impact of Organizational Change --- From the Ground Up

TL;DR: What this template does

This template analyzes employee feedback during change initiatives (e.g., reorgs, policy shifts, layoffs, M&A) to measure experience impact, surface resistance, and highlight positive adaptation signals.

Why change doesn't fail because of strategy --- it fails because of experience

This template helps you listen to what people feel during disruption — not just what they’re told.

Definition: Change experience assessment is the practice of analyzing employee sentiment and behavior during transitions to understand resistance, fear, and adoption drivers — powered by qualitative data.

How does this template work?

Step 1: Upload Change-Related Feedback
  • Use all-hands transcripts, manager 1:1s, pulse surveys, or feedback from transitions
  • Accepts audio, video, or text
  • Ideal with multi-team input across change phases
Step 2: Analyze — Employee Engagement Grid
  • AI extracts signals of resistance, confusion, optimism, fatigue
  • Tags emotional triggers by team and message delivery
  • Identifies misalignment between leadership narrative and employee perception
Step 3: Output — Change Sentiment Report
  • Sentiment analysis across roles and departments
  • Key emotional friction points + trust impact
  • Downloadable for leadership, transformation, and HR teams

What benefits does this template provide?

BenefitDescriptionImpact
Real-Time Pulse ReadingTrack how people actually feel — not just what they sayIncrease change success rates
Reduce ResistanceSpot confusion or pushback earlyAvoid attrition or slowdown
Improve Leadership MessagingAlign tone and delivery with lived experienceStrengthen internal trust
Culture-Led TransformationCenter decisions on employee dataBuild equity and transparency

How do different teams use this template?

Change Management Teams — Understand people impact at every phase
Internal Comms — Tailor language to match sentiment
People Leaders — Bridge leadership messaging with emotional reality
Founders/Execs — Make change human-centered

Frequently Asked Questions

What kinds of change does this cover?
Reorgs, layoffs, M&A, new leadership, policy shifts, hybrid/remote transitions.
How fast can I get feedback analysis?
Reports can be ready in minutes
How is the impact of change measured?
The system analyzes feedback from multiple sources (surveys, interviews, performance reviews, and informal conversations) to measure employee sentiment and reactions before, during, and after the change. It assesses emotional tone, concerns, and overall satisfaction to gauge how employees are handling the transition.

What Teams Are Saying

“We thought our reorg was landing well. Insight7 showed where confusion was brewing. We made fast comms changes — and it saved trust.”


— Sean Withford, Founder & Director, Eloquent

Want to lead change with empathy, clarity, and confidence?