This template helps you analyze NPS, CSAT, and satisfaction interviews to uncover what actually drives (or kills) customer satisfaction.
Upload interviews, and get a prioritized report showing themes, language, and emotional triggers linked to loyalty.
Scores don’t tell you why people feel the way they do.
This template gives you the real drivers behind satisfaction — straight from the words of your customers.
Definition: Satisfaction drivers are the experiences, emotions, and service interactions that directly impact how users feel about your product or brand — often hidden in qualitative feedback.
| Benefit | Description | Impact |
|---|---|---|
| Real Loyalty Signals | Know what’s increasing or killing trust | Build stronger retention |
| Emotional Accuracy | Understand how users feel, not just what they rate | Improve CX across the journey |
| Prioritization Clarity | Focus on what actually moves the satisfaction needle | Drive ROI in improvements |
| Smarter CX Decisions | Data-backed insights you can trust | Less guessing, more outcomes |
CX Teams: To validate what drives Net Promoter outcomes
Support Leaders: To fix friction that shows up emotionally
Marketing: To highlight loyalty drivers in campaigns
Product Strategy: To strengthen experience-based loyalty
“Insight7 saves us hours of manual analysis — and the emotional themes behind our NPS scores have changed how we prioritize everything.”
— Cathy Newton, Market Researcher
