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Identify Language that Indicates Buying Intent: Spot Subtle Verbal Cues That Signal "We're Ready to Buy"

TL;DR: What this template does

This template reviews late-stage sales calls and surfaces the exact phrases, questions, and tone shifts that indicate high buyer intent.
Upload your conversations and receive a list of buying signals — with quote examples.

Why buyers rarely say "I want to buy" --- but always signal it

Buyers drop clues.

This template helps your team pick up on those verbal signals, so you can accelerate close, reduce risk, and improve follow-up quality.

Definition: Buying intent language includes emotional, practical, or timeline-based phrases prospects say when they’re seriously evaluating or preparing to purchase — detectable in late-stage conversations.

How does this template work?

Step 1: Upload Late-Stage Sales Calls
  • Use calls near contract stage, pricing finalization, or post-demo check-ins
  • Accepts audio, video, or transcripts
  • Best with 10–20 deals in active negotiation
Step 2: Extract Quotes — Sales Optimization
  • AI highlights language patterns: urgency, ownership, next-step questions
  • Tags signals by type: operational, emotional, validation
  • Detects buyer-side phrases that typically precede close
Step 3: Output — Buying Intent Signal Report
  • 15–30 intent indicators with quote context
  • Grouped by persona and stage
  • Downloadable for coaching, forecast reviews, or CRM tagging logic

What benefits does this template provide?

BenefitDescriptionImpact
Deal Momentum ClarityKnow when a deal is heating up — not just activeImprove forecasting accuracy
Rep Confidence BoostTrain reps to spot and act on subtle signalsAccelerate closing timelines
Better CRM AccuracyUpdate stage/probability based on buyer languageReduce false pipeline optimism
Smart Follow-UpTailor next steps to intent type (validation, urgency, etc.)Improve follow-up conversion

How do different teams use this template?

AEs — Spot and act on real buying signals faster
RevOps — Build more accurate deal scoring logic
Enablement — Coach newer reps to read deal energy in calls
CROs — Reduce close-date slip by managing momentum

Frequently Asked Questions

What does this feature do?
It analyzes customer conversations to identify subtle verbal cues that suggest a buyer is ready to make a purchase. This can help sales reps pinpoint when a deal is close to closing, even before the buyer explicitly says they’re ready to buy.
How does the system identify buying intent?
The system uses natural language processing (NLP) to detect language patterns, tone, and sentiment that are commonly associated with buying intent. It looks for keywords, phrases, or emotional shifts that indicate a buyer is considering making a decision, such as interest in next steps, price discussions, or urgency.
Will this include "false positive" signals?
We flag soft interest vs high-conviction phrases to prevent misreads.

What Teams Are Saying

“We learned that certain phrases almost always led to close — and started coaching around them. Our close rate lifted 18%.”


— Adrienne Hibbert, Research Manager, Teknicks

Want to hear when your buyer is quietly telling you "I'm in"?