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Marketing Research Research User Research

Ethnographic Thinking: A New Approach to Problem-Solving

Cultural insight solutions have revolutionized the way businesses approach problem-solving and decision-making. By embracing ethnographic…

<img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Bella WilliamsJuly 23, 2024

Marketing Research Research User Research

Ethnographic Video Online: Sharing Research Findings

Visual ethnography sharing has revolutionized the way researchers present and disseminate their findings. This innovative…

<img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Bella WilliamsJuly 23, 2024

Marketing Research Research User Research

Focused Ethnography: Concentrated Cultural Analysis

Intensive Ethnographic Analysis is a powerful approach to understanding cultures and social phenomena in depth.…

<img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Bella WilliamsJuly 23, 2024

Focus group analysis

AI Marketing Tools customer interviews Marketing Research Research

Focus Group Analysis: Best AI Analysis Tools for Market Researchers

Focus group analysis is a crucial component of market research, providing valuable insights into consumer…

<img alt='Chris Nwankwo' src='https://secure.gravatar.com/avatar/8f160c014194a96c6aa5763f564dd71f?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8f160c014194a96c6aa5763f564dd71f?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Chris NwankwoOctober 14, 2024

Best AI Tools for Qualitative Survey Analysis 2024

AI Marketing Tools AI Tools Customer Feedback Customer Insights Research User Research

Best AI Tools for Qualitative Survey Analysis 2024

Qualitative survey analysis continues to evolve, driven by rapid advancements in artificial intelligence (AI). This…

<img alt='Chris Nwankwo' src='https://secure.gravatar.com/avatar/8f160c014194a96c6aa5763f564dd71f?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8f160c014194a96c6aa5763f564dd71f?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Chris NwankwoOctober 20, 2024

Product Research

Research

B2B Product Research: A Step-by-Step Guide

In B2B product research, your role is critical to the success of your organization. Conducting…

<img alt='Caleb Oranye' src='https://secure.gravatar.com/avatar/a11b5ca72a5553667131c84a2df9d001?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/a11b5ca72a5553667131c84a2df9d001?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Caleb OranyeJanuary 17, 2024

Marketing Research Research

Unleashing the Potential of AI in Marketing Research

In market research, the use of artificial intelligence (AI) has gained significant attention. AI has…

<img alt='Caleb Oranye' src='https://secure.gravatar.com/avatar/a11b5ca72a5553667131c84a2df9d001?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/a11b5ca72a5553667131c84a2df9d001?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Caleb OranyeJanuary 17, 2024

customer interviews Product Discovery Research User Research

How to Conduct User Research for Maximum Value

User research is the process of understanding users’ needs, behaviors, and attitudes through different techniques.…

GloriaJuly 30, 2023

Product development Product Discovery Reearch Research

Hypothesis Testing: How to do it the right way

“I believe that if we change the design of the landing page, it will lead…

<img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Bella WilliamsJuly 30, 2023

How To Collect Data For Research

Research

How To Collect Data For Research

Data is one of the most valuable resources today’s businesses have. The more information you…

<img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' data-src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Bella Williams' src='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/38a016ab0c374426eb6ca745c11e1879?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Bella WilliamsJuly 30, 2023

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