Netnography: Researching Online Communities Effectively 
Digital ethnographic research has revolutionized the way we study online communities and cultures. This innovative…
Bella WilliamsJuly 22, 2024
Product discovery helps product teams and companies understand user problems and validate solutions to them before building them. Product discovery plays a critical role in helping product teams decide what features to prioritise or build, and minimising wasted R&D budgets.