Ethnographic Interviewing: Techniques for In-Depth Conversations 
Deep cultural insights are the lifeblood of effective ethnographic research. As we delve into the…
Bella WilliamsJuly 22, 2024
Product discovery helps product teams and companies understand user problems and validate solutions to them before building them. Product discovery plays a critical role in helping product teams decide what features to prioritise or build, and minimising wasted R&D budgets.