Smartphone Ethnography: Leveraging Mobile Technology in Research 
Mobile ethnographic research has revolutionized the way we understand human behavior in real-world contexts. By…
Hello InsightJuly 22, 2024
Product discovery helps product teams and companies understand user problems and validate solutions to them before building them. Product discovery plays a critical role in helping product teams decide what features to prioritise or build, and minimising wasted R&D budgets.