Choosing Your Thematic Coding Approach: Inductive, Deductive, or a Blend? 
In a bustling research lab, analysts were often swamped with piles of interview transcripts, unsure…
Bella WilliamsJune 28, 2024
How to Identify and Mitigating Biases in Your Interview Analysis
In a world where recruitment efficiency is paramount, the pain of combing through countless interviews…
Bella WilliamsJune 28, 2024
How to Code your Interview Data for Clarity: Techniques for Organizing and Categorizing Interview Data
Imagine sifting through hours of interview tapes, struggling to find patterns and meaningful insights in…
Bella WilliamsJune 28, 2024
The Voice of the Customer: A Guide to Customer Insights Analytics
Customer Insights Analytics often begins with tapping into the raw emotions, challenges, and preferences of…
Bella WilliamsJune 28, 2024
How to Identify Themes, Patterns, and Key Insights in your Focus Group Interviews
Imagine sitting in a room filled with enthusiastic voices, each bringing a unique perspective to…
Bella WilliamsJune 28, 2024
How to Accurately Capture and Prepare Interview Data for Analysis: Transcription Fundamentals
John had just completed a series of in-depth interviews for his market research project. He…
Bella WilliamsJune 28, 2024
How to Identify Unexpected Trends and Counterintuitive Insights from Research
In the intricate world of research, uncovering unexpected trends and counterintuitive insights often feels like…
Bella WilliamsJune 28, 2024
How to Make Sense of Your Ethnographic Interview Data: Techniques on Data Analysis
When Jessica first started sifting through her ethnographic interviews, she was overwhelmed by the sheer…
Bella WilliamsJune 28, 2024
How to Use Triangulation to Identify Inconsistencies and New Research Questions
Imagine a researcher handling data from multiple sources, each one telling a different story about…
Bella WilliamsJune 28, 2024
How to Build Actionable Strategies Based on Customer Insights Analytics
Imagine a company struggling to truly understand its customer base, and as a result, missing…
Bella WilliamsJune 28, 2024
