The Voice of the Customer: A Guide to Customer Insights Analytics 
Customer Insights Analytics often begins with tapping into the raw emotions, challenges, and preferences of…
Bella WilliamsJune 28, 2024
How to Identify Themes, Patterns, and Key Insights in your Focus Group Interviews
Imagine sitting in a room filled with enthusiastic voices, each bringing a unique perspective to…
Bella WilliamsJune 28, 2024
How to Accurately Capture and Prepare Interview Data for Analysis: Transcription Fundamentals
John had just completed a series of in-depth interviews for his market research project. He…
Bella WilliamsJune 28, 2024
How to Identify Unexpected Trends and Counterintuitive Insights from Research
In the intricate world of research, uncovering unexpected trends and counterintuitive insights often feels like…
Bella WilliamsJune 28, 2024
How to Make Sense of Your Ethnographic Interview Data: Techniques on Data Analysis
When Jessica first started sifting through her ethnographic interviews, she was overwhelmed by the sheer…
Bella WilliamsJune 28, 2024
How to Use Triangulation to Identify Inconsistencies and New Research Questions
Imagine a researcher handling data from multiple sources, each one telling a different story about…
Bella WilliamsJune 28, 2024
How to Build Actionable Strategies Based on Customer Insights Analytics
Imagine a company struggling to truly understand its customer base, and as a result, missing…
Bella WilliamsJune 28, 2024
How to Lead Productive Discussions and Eliciting Rich Data from Focus Group Participants
Imagine conducting a discussion where every participant feels heard and engaged, creating an environment ripe…
Bella WilliamsJune 28, 2024
Techniques for Organizing and Categorizing Interview Data
Imagine you are sifting through hours of interview recordings, attempting to extract meaningful insights while…
Bella WilliamsJune 28, 2024
How to Create Charts and Graphs that Communicate Your Data Insights Clearly
Imagine sifting through a mountain of data, searching for key insights to guide important decisions.…
Bella WilliamsJune 28, 2024
