This template turns feedback interviews and support calls into a complete customer journey map.
Upload your data and get a step-by-step visualization of user experiences across onboarding, usage, and support touchpoints — with emotions and pain points mapped at every stage.
A product that works technically doesn’t always feel good to use.
This template helps you map the customer journey with real quotes and real emotions — not internal assumptions.
Definition: A customer journey map is a stage-by-stage view of the user experience, showing what people do, feel, and say as they interact with your business.
| Benefit | Description | Impact |
|---|---|---|
| End-to-End Visibility | See the full picture of the user experience | Improve consistency across teams |
| Empathy in Design | Align product with what users actually feel | Better design decisions |
| Churn Prevention | Catch breaking points early | Increase retention |
| Communication Clarity | Shareable artifact to align GTM + CX | Less guesswork, more impact |
CX Leaders: Show execs where the journey is broken
UX Designers: Understand emotional flow of user experience
Product Managers: Prioritize improvements by lifecycle stage
Customer Success: Map feedback to lifecycle risk
“Insight7 gave us a journey map built from actual customer quotes. It’s the first time we’ve had data-backed visibility across the entire lifecycle.”
— Harris Schachter, Senior Consumer Marketing Manager
