Case Study

How Taylor Corporation Accelerated Insights and Strengthened Go-to-Market Execution

Industry: Printing Services

Employees: 10,000+

Revenue: $4B

Summary

Problem Insight7 solves: Taylor Corporation needed to eliminate the time-consuming manual process of analyzing customer interviews and make insights more accessible for its go-to-market teams. Insight7 empowered the company to streamline customer feedback analysis, extract deeper insights, and accelerate strategic decision-making.

ROI

Time Savings: Taylor Corporation reduced over 30 hours of manual analysis per interview to just minutes.

Improved Insight Quality: Teams were able to derive more comprehensive and unbiased insights from customer feedback.

Faster Sales Material Creation: Sales teams leveraged insights more quickly to craft tailored sales materials, improving response times.

Company Profile

Taylor Corporation, a leading player in the printing services industry, has built its reputation on delivering high-quality products and exceptional customer experiences. As the company continued to grow, it faced increasing challenges in efficiently analyzing customer feedback and leveraging those insights for strategic decision-making.

The Challenge

Taylor Corporation’s market research team found themselves spending countless hours manually analyzing customer interview recordings. This process was not only tedious but also inefficient, as it often required multiple re-listenings of the same recordings to extract all relevant information. Furthermore, the insights generated from these interviews were not being utilized to their full potential across the organization.

The company needed a solution that could streamline their customer insight generation process and make the resulting information more accessible and actionable for their go-to-market (GTM) teams.

The Solution

Recognizing the need for a more efficient and effective approach to customer feedback analysis, Taylor Corporation turned to Insight7. This AI-powered platform offered several key features that aligned with Taylor’s goals:

Automated Interview Analysis: Insight7’s AI engine could rapidly process and analyze customer interview recordings, dramatically reducing the time spent on manual review.
Efficient Insights Generation: The platform could automatically extract key themes and insights from the interviews, making the information readily available.
Enhanced Insight Sharing: Insight7 provided tools to easily share and collaborate on the generated insights across teams.
Customer Journey Mapping: The solution offered capabilities to create visual representations of the customer experience, aiding in strategic decision-making.

The Outcome

The implementation of Insight7 transformed Taylor Corporation’s approach to customer insight generation and utilization:

Time Efficiency: The time required to analyze customer interviews was significantly reduced, freeing up valuable resources for other critical tasks.
Improved Insight Quality: The AI-generated insights provided a more comprehensive and unbiased view of customer feedback.
Faster Sales Material Creation: With readily available customer insights, the team could quickly create sales materials tailored to customer needs.
Enhanced GTM Team Collaboration: The ease of sharing insights facilitated better collaboration among go-to-market teams, leading to more informed strategic decisions.

The impact of Insight7 was immediately apparent to the team.

Insight7 has been really appealing. The AI is very efficient and effective, which we really appreciate. It’s helped us create sales materials faster for team members.

Katie Cloud
Market Research Manager, Taylor Corporation

Looking Ahead

By leveraging Insight7, Taylor Corporation has not only accelerated its customer insight generation process but has also enhanced its ability to act on those insights. The company now has a powerful tool that allows it to quickly analyze customer feedback, identify trends, and translate those findings into actionable strategies for its go-to-market teams.

As Taylor Corporation continues to evolve in the competitive printing services market, Insight7 stands as a crucial ally in its mission to deliver customer-centric solutions. The journey from raw interview data to strategic business decisions has never been more streamlined or effective, setting a new standard for customer-driven innovation in the printing industry.