This template turns qualitative feedback into a prioritized list of product improvements — ranked by customer impact and supported by direct quotes.
Upload interviews and generate a recommendation dashboard to align your team around what needs fixing first.
Not all feedback is equal — and not all bugs are worth fixing.
This template gives you clarity on what’s blocking users the most — and why — so you can prioritize improvements based on actual impact.
Definition: Prioritizing by impact means scoring and surfacing UX issues based on how often they occur, how deeply they affect users, and what’s at stake if they’re ignored.
| Benefit | Description | Impact |
|---|---|---|
| Fix What Matters Most | Focus on problems users feel the most | Drive satisfaction + loyalty |
| Save Prioritization Time | Skip endless sorting and triage debates | Ship improvements faster |
| Better Internal Alignment | Everyone sees what’s broken and why | Align product, CX, support |
| Quote-Supported Reports | Provide clear evidence for every roadmap item | Build trust in product decisions |
PMs: Make prioritization less political, more data-driven
Design Leads: Focus sprints on the right issues
Support Managers: Elevate repeat problems to product
Founders: Align resources to what matters most
“Insight7 lets us focus on what’s broken and fix it fast. We don’t waste time arguing about what matters — the feedback speaks for itself.”
— Toye Fatolu, Product Designer, Terragon Group
