This template analyzes onboarding and success calls to find moments of customer delight — where users express enthusiasm, satisfaction, or surprise.
Upload call recordings and get highlight reels showing what drives delight across accounts.
Delighted customers stay longer, buy more, and advocate harder.
This template helps you uncover the little (and big) things that create delight — so you can repeat, amplify, and scale what works.
Definition: Moments of customer delight are emotional responses to features, support, or outcomes that exceed expectation — detectable by tone, language, and behavioral cues in real conversations.
| Benefit | Description | Impact |
|---|---|---|
| Enhance Retention | Repeat what makes users happy | Increase LTV |
| Improve Onboarding | Focus on what creates early wins | Shorten time to value |
| Create Brand Stories | Use delight quotes in marketing | Boost credibility + trust |
| Feed Product Roadmap | Highlight what’s working brilliantly | Guide roadmap and UX priorities |
CS Leaders — Build better onboarding and success moments
Product Teams — Prioritize what drives the most impact
PMMs — Pull quotes for website, email, or brand stories
Founders — Understand what customers love (not just tolerate)
“We finally understand what makes users light up. It’s helped us scale onboarding and rewrite parts of our UX.”
— Claudia Skyehart, Client Director, Zoom Marketing
