This template analyzes lost deal calls to uncover emotional triggers that cause resistance, tension, or disengagement.
Upload your recordings and receive a report of high-risk phrases, tone shifts, and conversation traps to avoid.
Deals often derail not from logic, but emotion.
This template helps you catch the subtle shifts — tone, pacing, language — that lead to ghosting, no-shows, or “we’re going with someone else.”
Definition: Emotional deal triggers are phrases, tone shifts, or moments in a call that lead to defensiveness, discomfort, or disengagement — detectable by analyzing lost deals.
| Benefit | Description | Impact |
|---|---|---|
| Deal Rescue Readiness | Catch patterns that lead to silent drop-off | Reduce ghosting and loss |
| Soft Skill Coaching | Train reps to manage tone, pacing, emotion | Increase trust and control |
| Sales Process Refinement | Spot where pressure or pitch is too early | Shorten cycle, improve flow |
| EQ at Scale | Bring emotional intelligence to the whole team | Improve team-wide conversation health |
Sales Coaches — Train on EQ with real conversational triggers
Enablement Leads — Help reps prevent buyer shutdowns
Sales Ops — Track deal health with more than stage-based metrics
Founders — Refine narrative by avoiding friction points
“This showed us the subtle phrases that caused buyers to pull back. We updated our demos — and win rates started climbing again.”
— Harris Schachter, Senior Consumer Marketing Manager
