"I am a research manager for a marketing company, and I have to analyze a lot of qualitative data. There is a large amount of transcribed interviews that we do, and getting through all of it takes an immense amount of time.
What I did was, I uploaded six or seven interviews from a project I had. It analyzed these interviews and it provided me with insights on them.
So, I loved how it gave me the pain points, the motivators, the behaviors, and then the categories that they put them in.
It actually gave me kind of like a roadmap of how I could present these insights to clients.
I get a lot more time back. I am managing about seven or eight clients at one time, so you can just imagine what that workload looks like.
Analyzing has become much easier, and I can use that information to develop the use cases and the value props. Just more quickly, we save money. I have a program that now helps me analyze and categorize these insights and, and it helps my, my bottom line, well, our bottom line."