7 Best AI Tools for Marketing Research Projects 2024

1. Insight7: Qualitative Data Analysis
2. ChatGPT: Content Research and Ideation
3. Crayon: Competitive Insights
4. SEMRush Market Explorer: Market Trend Analysis
5. Browse AI: Web Data Extraction
6. Algolia: Search & Recommendation API
7. Brand24: Social Listening

1. Insight7

Insight7 is a user-friendly AI marketing research tool for analyzing interviews, conversation & calls at scale. It automatically extracts key themes, summary, insights, highlight and sentiment from up to 200 interviews at once enabling marketing research teams develop growth strategies, powerful messaging, relatable content, and ad copies.

Insight7’s ability to synthesize qualitative interviews enables businesses to gain a deep understanding of their target audience, thereby enhancing the efficacy of their marketing initiatives.

With Insight7, marketers and go-to-market teams can strategically align themselves, their messaging, content creation efforts, and advertising campaigns with the identified customer sentiments and preferences. 

Features of Insight7

• Automated Qualitative Data Analysis: Insight7 enables users to upload and analyze large volumes of transcripts from interviews, focus groups, or customer feedback to inform data-driven decision-making. Insight7 helps users extract actionable insights by automatically identifying recurring themes, sentiments, trends, quotes and patterns across large datasets to drive business decisions.
• Automated Bulk Transcription & Translation: Insight7 provides automatic bulk transcription services for audio and video files in over 60+ languages. It translates content to English for analysis and then back to the original language, making global data analysis seamless.
• Comprehensive Reporting: Insight7 provides in-depth analysis and detailed reports, including advanced visualizations, tailored to the specific needs of various qualitative research methods, such as interviews and focus groups.
• Customizable Insight Deliverables: Users can create various reporting formats, such as journey maps, and user personas, allowing for insights to be presented in ways that meet specific project requirements.
• Enterprise-Grade Data Security: By adhering to GDPR and SOC2 compliance standards and utilizing secure AWS storage, Insight7 ensures that sensitive research data is kept safe and private.
• Project-Based Research Repository: The platform allows users to organize all research data into projects, facilitating easy tracking and management of insights across different initiatives.
• Collaboration and Sharing: Insight7 enhances team collaboration by enabling users to share insights, tag colleagues, and work together in real-time, promoting faster and more informed decision-making.

Insight7’s unique combination of qualitative analysis, secure data management, and reporting customization makes it one of the best AI tools for market research in 2024. Its tailored approach to handling qualitative data makes it ideal for organizations needing deep insights into consumer behavior and trends. Overall, Insight7 is a powerful ai tool for marketing research teams that want to gain deeper insights from interviews for a wide range of use cases.

2. ChatGPT

ChatGPT needs no introduction. This large language model by OpenAI can be used to facilitate seamless market research tasks amongst other tasks. It offers assistance in competitive analysis, consumer sentiment analysis, and trend identification, empowering businesses to anticipate market shifts and make proactive, informed decisions.

While it’s not a replacement for traditional methods, it offers unique capabilities that can enhance research efforts when used strategically. Here’s a detailed analysis of its strengths and limitations.

Features of ChatGPT

• Gathering Qualitative Data: ChatGPT excels at conducting open-ended conversations and simulating interviews or focus groups. It can probe for detailed opinions, motivations, and experiences from users, generating rich qualitative data.
• Generating Survey Questions: ChatGPT can help craft insightful and engaging survey questions by analyzing existing data and understanding target audiences. It can even personalize questions based on individual responses.
• Analyzing Text Data: ChatGPT can process large volumes of text data like social media posts, reviews, and customer feedback, identifying trends, sentiment analysis, and uncovering hidden insights.
• Creating Personas: By analyzing data about target demographics and behaviors, ChatGPT can generate detailed customer personas, aiding in understanding and empathizing with potential users.
• Brainstorming Ideas: ChatGPT can be a valuable brainstorming partner, suggesting creative marketing strategies, product concepts, and messaging based on its knowledge and understanding of the market.

Overall, ChatGPT is a powerful tool with significant potential for market research. However, its limitations require careful consideration and responsible usage. By understanding its strengths and weaknesses, researchers can leverage it effectively to gather valuable insights, generate ideas, and streamline research processes. As the technology continues to develop, its role in market research is likely to grow, but it’s crucial to use it ethically and responsibly alongside other established methods.

3. Crayon

Crayon is an AI-powered competitive intelligence software, aiming to empower businesses with insights into their competitors. While it doesn’t strictly fall under the category of “marketing research,” its focus on competitor analysis makes it relevant for marketing teams seeking to understand the competitive landscape.

Features of Crayon

• Competitor Tracking: Crayon monitors various sources like websites, press releases, social media, and job postings to track competitors’ activities. It identifies key changes like product launches, pricing updates, and marketing campaigns.
• Automated Alerts: The platform proactively alerts users to relevant competitor intel based on their preferences and pre-defined rules. This helps you stay informed without manually sifting through information overload.
• Competitive Battlecards: Crayon generates battlecards summarizing competitor strengths, weaknesses, and key differentiators. This equips sales & marketing teams with valuable talking points for customer interactions.
• Market Research Insights: Crayon provides insights into market trends, competitor positioning, and customer sentiment. This information can inform strategic decision-making across various departments.
• Customizable Reports: Users can create custom reports focusing on specific competitors, industries, or topics, tailoring the information to their needs.
• Integrations: Crayon integrates with popular CRM, marketing automation, and sales enablement platforms, streamlining data flow and enhancing workflows.

Overall, Crayon is a powerful tool for competitive intelligence, offering extensive data collection, AI-powered analysis, and actionable insights. However, its limited scope, potential cost barriers, and data accuracy concerns need to be considered before making a decision. For businesses with a strong need for competitor intelligence and the budget to support it, Crayon can be a valuable asset in their marketing and sales efforts.

4. SEMRush Market Explorer

SEMrush Market Explorer is a powerful marketing tool that offers insights into industries, competitors, and audiences. Tailored for in-depth insights into market dynamics, Market Explorer uses a vast online database, offering a comprehensive understanding of the digital ecosystem. Users can analyze market trends, identify key players, and assess market shares. This tool is instrumental in uncovering opportunities and threats by providing detailed information on competitors’ online strategies, traffic sources, and audience demographics.

Features of SEMRush Market Explorer

• Market Overview: Identify key players, understand market size and growth, and analyze traffic trends.
• Competitive Analysis: Compare your website to rivals, discover hidden competitors, and assess their strengths and weaknesses.
• Audience Insights: Uncover demographics, interests, and online behavior of your target audience.
• Keyword Research: Analyze keyword volumes related to your niche, trends, and competition to optimize your SEO strategy. 
• Customizable Reports: Generate reports tailored to your specific needs and download them for further analysis.

Overall, SEMrush Market Explorer is a valuable tool for marketers looking to gain insights into online markets, competitors, and audiences. While it has some limitations, its comprehensive data, actionable insights, and user-friendly interface make it a powerful weapon for businesses of all sizes.

5. Browse AI

Specifically designed for automating data extraction from various platforms, including LinkedIn, Pinterest, Twitter, and ProductHunt. Browse AI simplifies the process of monitoring and gathering valuable information from different websites.

Features of Browse AI 

• Web Data Extraction: Extract specific data points (text, numbers, images) from websites using selectors or custom code.
• Data Monitoring: Track changes on websites and receive alerts upon updates.
• No-Code Interface: Easy-to-use interface requires no coding knowledge.
• API Integration: Convert extracted data into an API for seamless integration with other tools.
• Chrome Extension: Extract data directly from web pages while browsing.
• Pre-built Templates: Use templates for common tasks like competitor analysis or product information extraction.

Overall, BrowseAI offers a valuable tool for automating data collection and monitoring within market research. While limitations exist in data analysis and ethical considerations, its user-friendly interface and scalability make it attractive for both technical and non-technical users.

6. Algolia

Algolia is a cloud-based marketing research platform that helps businesses gather and analyze customer data from a variety of sources, including online surveys, polls, social media, and website feedback. With features like typo-tolerance, instant search suggestions, and personalized recommendations, Algolia enhances user engagement. Its search-as-a-service model allows organizations to optimize search capabilities without extensive infrastructure management.

Features of Algolia

• Survey creation and distribution: Algolia provides a user-friendly interface for creating surveys and polls, and it offers a variety of distribution options, such as email, social media, and website pop-ups.
• Data collection and analysis: Algolia collects data from a variety of sources and stores it in a central location. It offers a variety of tools for analyzing data, such as charts, graphs, and reports.
• Reporting and insights: Algolia provides users with a variety of reports and insights that can help them understand their customers better. These reports can be used to identify trends, track customer sentiment, and measure the effectiveness of marketing campaigns.

Overall, Algolia is a user-friendly and affordable marketing research platform that offers a variety of features. However, it is important to be aware of its limitations before making a purchase.

7. Brand24

Brand24 is a prominent player in the media monitoring and social listening space, empowering businesses to track and analyze online conversations about their brand, competitors, and industry. It tracks mentions across various online platforms in real-time, providing valuable insights into brand perception. Users can conduct sentiment analysis, identify influencers, and manage potential crises. The platform’s intuitive dashboards, customizable reports, and competitive analysis features empower businesses to make data-driven decisions and engage effectively with their audience.

Features of Brand24

• Brand Mention Tracking: Monitor mentions across diverse platforms like social media, news websites, blogs, forums, podcasts, and more.
• Sentiment Analysis: Gauge the positive, negative, or neutral sentiment associated with mentions.
• Influencer Identification: Discover individuals with significant impact on conversations about your brand or industry.
• Competitive Intelligence: Track competitors’ mentions, strategies, and performance metrics.
• Reporting & Analytics: Generate comprehensive reports with charts, graphs, and key insights.
• Customizable Alerts: Receive real-time notifications for relevant mentions.
• API Access: Integrate Brand24 data with other marketing tools for seamless workflows.

Overall, Brand24 is a powerful tool for social listening and brand monitoring. However, its suitability for marketing research depends on your specific needs and budget. If you need a comprehensive platform to track online conversations and gain insights into your brand and competitors, Brand24 is worth considering.