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Generate Taglines & Headlines: Craft Compelling Copy Using the Language Your Customers Already Love

TL;DR: What this template does

This template extracts emotional, sticky, and benefit-driven language from interviews and call snippets — and generates headline or tagline ideas based on those themes.

Why great copy doesn't come from brainstorming

Your customers have already said your next tagline — this template helps you find it.

Stop guessing. Start pulling hooks directly from the people who buy, use, and love your product.

Definition: Tagline and headline generation is the process of creating high-impact, short-form messaging using the most resonant, emotional phrases from customer conversations.

How does this template work?

Step 1: Upload Interview Snippets or Calls
  • Use discovery interviews, onboarding calls, NPS comments, or sales clips
  • Accepts audio, video, or text
  • Works best with 5–10 feedback-rich conversations
Step 2: Extract Messaging & Hook Themes
  • AI highlights sticky phrases, analogies, and emotional keywords
  • Tags themes like trust, ease, relief, results, delight
  • Suggests messaging structure per platform (ads, landing page, etc.)
Step 3: Output — Tagline & Headline Ideas
  • 10–20 copy variants per theme
  • Grouped by tone (inspirational, punchy, trust-building, value-first)
  • Downloadable for campaigns, site, or product marketing

What benefits does this template provide?

BenefitDescriptionImpact
Hook DiscoveryFind the lines that stop scrolling and spark attentionBoost CTRs and engagement
Customer-Led CopyBuild messages around what users already believeIncrease credibility and clarity
Platform VersatilityMatch language to email, site, social, and adsLaunch faster across channels
Brand ConsistencyCreate hooks that tie back to core positioningImprove brand recall and trust

How do different teams use this template?

Copywriters — Source ideas for campaigns and A/B testing
Brand Marketers — Find phrasing that aligns with customer identity
Content Teams — Generate headlines from long-form interviews
Startup Founders — Turn interviews into elevator pitch assets

Frequently Asked Questions

Can I use this for homepage copy?

Absolutely. You’ll get tagline and subheadline ideas ideal for your hero section.

How many taglines do I get?

You’ll typically receive 10–20 options grouped by emotional theme and copy structure.

Can I use my old webinar or call recordings?

Yes. As long as users are describing value or pain, it’ll work.

What Teams Are Saying

“We pulled 3 taglines directly from customer quotes. One became our ad hook — and outperformed our best creative.”


— Daniel Patricio, CEO, Abra

Want to generate messaging that converts — straight from your users' mouths?