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Create a Support Experience Scorecard: Give Leadership a Clear, High-Level View of Support Performance

TL;DR: What this template does

This template generates a CX scorecard for your support experience — based on QA standards and actual customer conversations.
Upload call or CSAT data and get agent-level performance summaries, quote examples, and service design themes in one deck.

Why support experience needs a clear scoreboard

Executives don’t want anecdotes — they want clarity.

This template gives you a shareable, evidence-backed view of how your support team is performing — not just on speed, but on quality.

Definition: A support experience scorecard is a summarized, strategic view of how well your team is delivering on customer expectations — backed by quotes, sentiment, and behavioral metrics from real conversations.

How does this template work?

Step 1: Upload Support Calls + CSAT Interviews
  • Works with QA sessions, customer satisfaction follow-ups, or standard support logs
  • Accepts video, audio, or transcript
  • Ideal with 10+ conversations across teams or agents
Step 2: Evaluate Against QA Criteria
  • AI scores agent behavior across empathy, resolution, tone, and accuracy
  • Tags performance strengths and repeat coaching needs
  • Clusters by team, shift, or region if tagged
Step 3: Output — Support Experience Scorecard
  • Report card view by rep or team
  • Summary of strengths, opportunities, and trending themes
  • Downloadable deck for leadership, CX, or operations review

What benefits does this template provide?

BenefitDescriptionImpact
Clear Executive SummaryProvide leaders with real visibility into CXBuild trust and funding
Quote-Supported QAAdd context to every performance trendImprove coaching conversations
Cross-Team ComparisonSee who’s leading and who needs supportBetter enablement strategy
Continuous ImprovementRun this quarterly for ongoing performance clarityBoost long-term CS quality

How do different teams use this template?

CX Directors — Report performance across teams with proof
Support Leaders — Deliver meaningful QA insight beyond metrics
Enablement & QA Teams — Identify trends, share examples, coach with context
Executives — Get a high-level pulse without wading through tickets

Frequently Asked Questions

Is this only for call centers?

No — it works across live chat, phone, email, or any customer-facing interaction.

Can I use this to report by team or shift?

Yes — just include basic metadata and the system will group accordingly.

Will this replace manual QA scoring?

It won’t replace human coaching, but it will massively speed up review, triage, and alignment.

What Teams Are Saying

“We use Insight7 for quarterly QA reporting — and it’s transformed how we report to leadership. Way more clarity, and everyone trusts the data now.”


— Joseph Snider, Researcher

Want a scorecard that reflects the real customer experience?