This template analyzes voice-of-customer data to refine or rewrite your core value proposition.
Upload feedback from users and get messaging suggestions that align with what customers truly care about.
Most value props talk about features.
This template helps you write messaging around outcomes, clarity, and connection — using your customers’ own words.
Definition: A value proposition is a concise statement of what your product delivers, why it matters, and why you’re different — optimized when it reflects your customer’s needs.
| Benefit | Description | Impact |
|---|---|---|
| Sharper Positioning | Align value prop to real user needs | Boost clarity + conversion |
| Outcome-Based Framing | Shift from features to emotional ROI | Better market resonance |
| Voice of Customer Fit | Build messaging from proven language | Improve GTM performance |
| Internal Clarity | Align cross-functional teams on what value means | Reduce pitch confusion |
Marketing Teams — Rewrite value props using outcome-first language
PMMs — Shape homepage copy and in-product messaging
Founders — Refine investor and customer pitch
Sales Enablement — Train reps with better elevator messaging
Not unless you want it to be. You’ll get theme-based suggestions grounded in real feedback.
It’s grounded in user evidence, not brainstorming — every output is traceable to what users say.
Yes. The more segmented your input, the more specific your messaging clusters will be.
“Insight7 helped us rewrite our product page headline — and conversion jumped. It was based on what customers were already telling us.”
— Kevin Smith, Partner, Riggs Partners
