Traditional SWOTs are often based on assumptions, outdated intel, or internal opinions. Using customer voice ensures your SWOT reflects real-world positioning, not guesswork.
Definition: A strategic SWOT is a structured view of your position in the market, grounded in how customers perceive your brand, product, and competition.
This template follows a structured 3-step process to transform customer insights into actionable opportunities:
| Benefit | Description | Impact |
|---|---|---|
| Time Efficiency | Transform days of analysis into minutes | Save 70%+ research time |
| Data-Driven Decisions | Base product strategy on actual customer feedback | Higher feature adoption rates |
| Market Opportunities | Identify gaps competitors have missed | Create unique value propositions |
| Team Alignment | Focus everyone on validated customer priorities | Reduce internal disagreements |
“Before we got Insight7, I would spend days getting recordings transcribed, printing out transcripts, reading them, highlighting interesting quotes, aggregating those quotes into insights and putting all of that into a PowerPoint. Now I just upload the recordings into Insight7 and all that work is done for me in a matter of minutes. It’s a great tool.”
— Kevin Smith, Partner, Riggs Partners
