This template analyzes customer and sales calls across time to detect emerging market trends.
Upload conversations from different periods, and get a timeline or theme board showing what topics are rising, shifting, or fading.
The market is shifting in real time.
This template helps you spot early signals of change through the conversations your teams are already having — with zero guesswork.
Definition: Market trends are patterns in customer concerns, expectations, and emerging needs that evolve over time — best detected from unstructured VOC data.
| Benefit | Description | Impact |
|---|---|---|
| Signal Detection | Know what’s starting to matter to your users | Build before competitors do |
| Content/Feature Guidance | Tailor strategy to what’s gaining attention | Improve market responsiveness |
| Sales Enablement | Arm reps with what’s top-of-mind right now | Increase close rates |
| Trend-Driven GTM | Use trend insights for demand gen, messaging, roadmap | Stay ahead of the curve |
Market Research Teams — Update trend narratives with real-time VOC
Founders & CPOs — Monitor shifts to pivot roadmap fast
PMMs — Adapt messaging to rising themes
Sales Leaders — Anticipate objections, surfacing concerns early
Yes — this is a perfect use case to measure market response to changes.
You get visual charts + theme boards with supporting quotes.
“We saw a spike in compliance and security concerns two months before it showed up in the press. That let us move first.”
— John Boettner, Development Director
