This template extracts customer goals, struggles, and motivations from interview transcripts — and organizes them into clear Jobs to Be Done (JTBD) statements.
Upload your research calls and get structured, quote-backed job stories that fuel roadmap, design, and messaging.
JTBDs describe what users are trying to get done, not just what features they want.
They connect product decisions to actual outcomes customers care about.
Definition: JTBD is a framework for capturing underlying user motivations, needs, and contexts through structured “job stories” — e.g., “When I’m trying to [do X], I want to [solve Y] so I can [achieve Z].”
| Benefit | Description | Impact |
|---|---|---|
| Clarity of Purpose | Know what users really want to accomplish | Sharper roadmap and messaging |
| Standardized Jobs | Turn messy feedback into structured JTBDs | Better internal alignment |
| Faster Discovery | Automate what takes hours to code manually | Save 10+ hours per sprint |
| Use-Case Driven | See feature ideas in the context of jobs | Build more user-centric products |
Product Managers: Guide roadmap using jobs, not just requests
UX Researchers: Translate findings into strategic outcomes
PMMs: Align messaging to user goals
Founders: Ground early positioning in customer motivation</p
“Insight7 extracts the value props and use cases directly from qualitative data — I get hours of time back and my positioning is sharper.”
— Adrienne Hibbert, Research Manager, Teknicks
